Manage CVM activities through monitoring daily the engaged customers to ensure that they are meeting the set target (Engagement, Opt-ins & Revenues)
Analyze and report all CVM activities and its results regularly to keep an eye on any gaps/opportunities through monthly reports on the CVM Activities to ensure meeting the KPIs per each project
Establish new reporting dashboards for CVM activities
Develop the customer segmentation, utilizing data mining & big data models to achieve the main KPIs, i.e. penetration, revenue development, & engagement
Develop new CVM propositions that adheres to CVM strategy. This involves identifying target segment & doing opportunity sizing and propose communication plan Manage cross functional teams like project management, IT, pricing & Insights to ensure delivery of new CVM initiatives
Develop and execute CVM activities and tactics by cross selling different products using data mining models