Marketing Specialist

Marketing Specialist

Job Description

We are looking for an experienced Marketing Specialist based in Alexandria to manage B2B and B2C digital advertising campaigns and social media activities targeting the Egyptian market.

The ideal candidate has hands-on experience managing Meta (Facebook and Instagram) and Google Ads campaigns, generating leads for companies and individuals (B2B and B2C), and managing social media accounts, with the ability to analyze campaign performance and develop strategies that deliver high-quality results.

Key Responsibilities

Performance Marketing

• Plan, launch, manage, and optimize advertising campaigns on Meta and Google Ads
• Manage lead generation campaigns for B2B and B2C, targeting companies and decision-makers in Egypt
• Track and evaluate key performance indicators such as CPL, CPA, CTR, CPC, conversion rates, and ROI
• Conduct audience research, competitor analysis, and keyword research
• Test and improve ad creatives, ad copy, target audiences, and landing pages to achieve the highest response rates
• Track campaign performance and prepare regular, comprehensive reports
• Work closely with the sales team to improve lead quality and increase conversion rates
• Identify opportunities to scale successful campaigns while maintaining cost efficiency

Social Media Management

• Manage the company's digital presence across platforms such as Instagram, Facebook, LinkedIn, and TikTok
• Prepare and develop the monthly content calendar and stick to it
• Coordinate with designers, video editors, and content creators to produce engaging, interactive content
• Write promotional captions, post copy, and marketing content
• Monitor social media account performance, including engagement rates and audience growth
• Keep up with the latest social media trends in Egypt and follow competitors' activities
• Support paid and organic social media campaigns

Core Requirements

• At least 2 years of hands-on experience in digital marketing and performance marketing
• Proven experience managing Meta Ads and Google Ads campaigns
• Strong experience in B2B lead generation within the Egyptian market
• Previous experience managing social media accounts
• Good understanding of digital marketing metrics and how to improve campaign performance
• Experience in campaign tracking, data analysis, and reporting
• Ability to analyze data and make performance-based decisions
• Excellent communication and organizational skills
• Residence in Alexandria, Egypt is required

Preferred Qualifications

• Previous experience in business services, consulting, company formation, real estate, financial services, or other B2B sectors
• Experience managing medium to large advertising budgets
• Knowledge of Google Analytics, Google Tag Manager, and Meta Pixel
• Experience working with CRM systems and managing leads
• Basic knowledge of content creation and design tools such as Canva or similar
• Experience managing social media campaigns specifically targeting the Egyptian market