Build structure and optimise campaigns across Meta and TikTok Manage daily pacing against monthly budget and respond to performance anomalies Run a weekly creative testing cadence and brief creative accordingly Maintain account hygiene across audience exclusions event quality Conversions API and pixel integrity Report against paid GMV ROAS and cost per acquisition Coordinate across paid channels to avoid overlap and cannibalisation Feed onsite and creative insight back into campaign strategy
Qualifications :
3 to 5 years buying on Meta with TikTok experience Independent ownership of significant monthly media spend Strong command of attribution incrementality and measurement limitations Proven ability to brief and evaluate creative on performance Fluency working from measured data rather than platform reported figures
Preferred
E-commerce or marketplace experience Server-side tracking implementation Multi-account or multi-brand experience