أخصائي أول أداء تسويقي

Responsibilities:

• Develop and execute performance marketing strategies aligned with business objectives.
• Plan, launch, and manage paid advertising campaigns across Google Ads, Meta Ads, Snapchat, and other relevant platforms.
• Optimize campaigns to maximize ROAS, improve conversion rates, and achieve acquisition targets.
• Manage advertising budgets and allocate spending effectively across channels.
• Conduct audience research, competitor analysis, and A/B testing to improve campaign performance.
• Monitor and analyze key performance metrics, including ROAS, CPA, CPC, CTR, and conversion rates.
• Track campaign performance and provide actionable insights and recommendations.
• Collaborate with the creative team to develop high-performing ad creatives and marketing assets.
• Monitor campaign performance and prepare regular reports on results, trends, and optimization opportunities.
• Stay up to date with the latest digital advertising trends, tools, and platform updates.

Requirements:

• Proven experience in performance marketing and paid media campaign management.
• Hands-on experience with Google Ads and Meta Ads; experience with Snapchat Ads is a plus.
• Strong understanding of e-commerce performance marketing and customer acquisition strategies.
• Experience managing advertising budgets and optimizing campaigns based on ROAS and CPA.
• Strong analytical skills and proficiency in performance reporting tools, including GA4.
• Experience with conversion tracking and attribution tools.
• Excellent problem-solving skills and a data-driven mindset.
• Previous experience in the beauty, fragrance, or retail industries is a plus.