Marketing & Content Specialist

Marketing & Content Specialist

• Location: Zahraa El Maadi, Cairo, Egypt
• Employment type: Full-time, on-site
• Experience: Minimum 3 years in marketing and content creation

We are looking for a Marketing & Content Specialist who combines marketing planning with strong content creation skills to support multiple brands and business sectors.

Key Responsibilities

• Develop and execute marketing plans aligned with business objectives, target audiences, and sales priorities
• Build and manage monthly content calendars across social media, websites, email, and other digital channels
• Create engaging Arabic and English content, including social media posts, advertising copy, website pages, articles, and marketing materials
• Develop brand messaging, tone of voice, and content guidelines to ensure consistency across all channels
• Research target audiences and develop customer personas to guide campaigns and content
• Conduct market and competitor research to identify trends, opportunities, and areas for differentiation
• Plan marketing campaigns for service launches, promotions, company events, and brand awareness initiatives
• Write scripts and develop concepts for short-form videos, reels, interviews, and promotional content
• Prepare clear creative briefs for graphic designers, video editors, and external service providers
• Coordinate content production from initial concept through review, approval, and publication
• Manage social media accounts, schedule content, and coordinate responses to audience inquiries with the relevant teams
• Support paid advertising campaigns by developing campaign messages, ad copy, and creative concepts in coordination with the performance marketing team
• Collaborate with sales teams to create brochures, company profiles, presentations, and content that supports lead generation
• Write and update website and landing page content using SEO best practices
• Develop email marketing content and customer communications tailored to different audience segments
• Track campaign and content performance, including reach, engagement, website traffic, and leads
• Prepare monthly performance reports with practical recommendations for improvement
• Test different headlines, messages, content formats, and calls to action to improve results
• Maintain an organized library of approved content, brand assets, and marketing materials
• Manage priorities and deadlines across multiple brands while maintaining quality and accuracy

Requirements

• Minimum 3 years of hands-on experience in marketing and content creation
• A portfolio demonstrating marketing campaigns, written content, and social media work
• Excellent Arabic copywriting skills and strong English writing and editing abilities
• Solid understanding of digital marketing, brand positioning, social media management, and customer journeys
• Experience creating content for multiple platforms and adapting messaging to different audiences
• Ability to translate business objectives and technical information into clear, persuasive content
• Working knowledge of SEO, content planning, and marketing analytics
• Familiarity with social media publishing tools, Meta Business Suite, and website analytics tools
• Strong research, communication, organization, and project coordination skills
• Ability to manage multiple brands and work closely with designers, video editors, and sales teams
• A degree in Marketing, Mass Communication, Business Administration, or a related field is preferred
• Experience targeting the Saudi or GCC market is preferred

Pay & Hours

• Pay: E£10,000.00 per hour
• Expected hours: 8.0 per week