كبير صانعي المحتوى

Job Title: Senior Copywriter & Content Creator

Location: New Cairo, Cairo · On-site (5 days/week)

Employment Type: Full-time

About Certifeka

Certifeka is a global education platform and professional certification provider, empowering professionals through accredited degrees, certifications, and internationally recognized qualifications. We partner with prestigious universities and awarding bodies to deliver flexible, career-focused learning designed for the real world.

About the Role

We’re looking for a creative, strategic, and performance-driven Copywriter & Content Creator to become the voice of our brand. This role goes far beyond writing captions: you’ll develop content ideas, advertising concepts, campaign directions, and messaging that drive measurable results.

Working closely with our marketing and creative teams, you’ll turn short- and long-term business goals into high-performing campaigns across multiple platforms while keeping our brand voice consistent.

What You’ll Do

• Write high-converting ad scripts for Meta, TikTok, LinkedIn, YouTube, and other digital platforms
• Create compelling organic content, including carousels, social posts, short-form videos, articles, and campaign messaging
• Write platform-specific copy for Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube, email marketing, landing pages, and our website
• Develop creative concepts and content directions for marketing campaigns
• Build monthly content strategies and editorial plans aligned with business goals
• Write for both performance and brand marketing, with a clear understanding of the objective behind each
• Produce SEO-driven content that grows organic website traffic
• Track website and social media performance, and use the insights to improve content results
• Research competitors, market trends, and audience insights to keep content relevant and impactful
• Collaborate with designers, media buyers, and marketers to deliver high-performing creative assets
• Lead and contribute to brainstorming sessions, turning ideas into executable campaigns
• Keep all content consistent with our brand identity and compliant with copyright and data protection regulations

Requirements

• 3+ years of experience in copywriting, content strategy, or creative marketing
• A strong portfolio showcasing advertising campaigns, scripts, and social media content
• Excellent scriptwriting skills for short-form video ads and organic video content
• Deep understanding of performance vs. organic content, brand communication, the customer journey and marketing funnel, and campaign planning
• Strong grasp of how content differs across Meta, LinkedIn, TikTok, and YouTube
• Ability to create content for different objectives: awareness, consideration, lead generation, conversion, engagement, and retention
• Solid knowledge of SEO best practices
• Experience with AI tools such as ChatGPT is a plus, but strategic thinking and original ideas are essential

Nice to Have

• Experience in education, EdTech, or professional training
• Basic understanding of paid advertising creatives
• Familiarity with content analytics and performance metrics (e.g., Google Analytics, Meta Ads Manager)
• Experience building content calendars and campaign roadmaps

Who We’re Looking For

We’re not looking for someone who simply generates copy with AI. We’re looking for a marketer who understands why content works, can build creative ideas from scratch, turn business goals into campaigns, and write content that delivers measurable impact.

What We Offer

• Competitive salary
• Health insurance
• Learning and development opportunities
• A healthy, supportive work environment

How to Apply

Apply with your CV and a portfolio showcasing your advertising campaigns, scripts, and content projects. You can attach your portfolio to your application or send it to [اضغط هنا لمشاهدة البريد اﻹلكتروني]. Shortlisted candidates will be asked to complete a task after the initial screening stage.