Marketing Strategist

Key Responsibilities

Campaign Execution & Digital Marketing

• Plan, launch, and manage digital ad campaigns (LinkedIn, Google, email, and other B2B channels)
• Track performance metrics and provide clear reporting on what is working and what is not
• Coordinate campaign timelines, assets, and approvals across internal stakeholders

Marketing Collateral & Content

• Create and maintain marketing collateral including one-pagers, slide decks, brochures, case studies, and website content
• Write clear, professional copy for ads, landing pages, emails, and sales enablement materials
• Adapt technical or complex subject matter into customer-facing messaging

Graphic Design

• Design visual assets for digital campaigns, presentations, conferences, and social channels
• Maintain brand consistency across all materials
• Work with existing brand guidelines and improve them over time where needed

Events & Conferences

• Support planning and execution for industry conferences and trade shows
• Coordinate logistics for booths, signage, printed materials, and giveaways
• Assist with pre-event promotion and post-event follow-up campaigns

Operational Excellence

• Maintain organized project plans, asset libraries, and campaign calendars
• Manage multiple initiatives simultaneously without dropping details
• Proactively identify gaps, delays, or quality issues and address them early

Required Skills & Experience

• Fully fluent in latest AI marketing tools & strategies
• 3–7 years of experience in a generalist marketing role, ideally in B2B software or technology-enabled services
• Strong copywriting skills with the ability to write clearly, concisely, and professionally
• Solid graphic design capability using tools such as Adobe Creative Suite, Figma, or Canva
• Experience running or supporting digital advertising campaigns
• Highly organized, detail-oriented, and process-driven (“Type A” personality)
• Comfortable working independently in a remote environment
• Strong written and verbal English communication skills

Nice to Have

• Experience in life sciences, healthcare, or clinical trials
• Familiarity with marketing to regulated or highly technical audiences
• Experience supporting conference or event marketing