Technical Market Research Analyst

Department:

Marketing

Job Summary

Description

CEQUENS is a leading cloud communication platform in the Middle East and Africa region and is dedicated to simplifying communications and building bridges to allow businesses to communicate with their customers no matter where they are. The company provides OmniChannel communication APIs enabling enterprises and developers to communicate with their

Our partner network covers MEA region with international access to messaging hubs worldwide and our clients include major banks credit cards digital payments OTT applications government authorities health and education and other industry verticals.

If you have the passion for success and are ready to constantly challenge yourself within a collaborative teamenvironment join our team.

Role Description

The Marketing Research Analyst is responsible for conducting indepth research and analysis of businesstobusiness markets competitors and trends to support strategic decisionmaking. This role involves calculating key market size metrics such as SAM (Serviceable Available Market) and SOM (Serviceable Obtainable Market) providing actionable insights and supporting marketing strategy development through datadriven findings.

Main Areas of Responsibility

• B2B Market Research & Analysis Conduct detailed research on B2B market trends industry dynamics competitor activities and customer needs within designated country(s)/region(s)
• Focus on gathering insights specific to B2B buyer behaviours decision making processes and demand drivers.
• Analyse data to dene total market size identify serviceable market segments and assess market penetration opportunities
  

Data Collection & Interpretation

• Use primary and secondary data collection methods (surveys interviews market reports) to gather relevant B2B market information
• Clean validate and interpret complex datasets ensuring data quality and reliability.
• Generate detailed reports highlighting insights and providing strategic recommendations to support decisionmaking

SAM & SOM Calculation

• Calculate the Serviceable Available Market (SAM) by estimating the portion of the total market that aligns with the companys product or service capabilities
• Define the Serviceable Obtainable Market (SOM) representing the realistic share of the SAM that can be captured considering competition and market conditions
• Present and explain these calculations to senior management and other stakeholders supporting business forecasts and market entry strategies

Competitive Intelligence

• Conduct indepth competitor analysis including market share evaluation positioning strategies and performance benchmarks in the B2B space
• Maintain an uptodate competitor database supporting strategic marketing and sales planning

Collaboration & Communication

• Work closely with product sales and marketing teams to align research insights with B2B marketing strategies
• Provide research support for sales and account management teams by identifying potential business clients and market opportunities
• Communicate research findings and recommendations effectively through presentations and written reports.

Forecasting & Reporting

• Develop forecasting models and market segmentation analyses to predict future market trends and customer demand
• Regularly report on B2B market conditions identifying growth opportunities and competitive threats
• Evaluate past marketing initiatives to measure success and suggest improvements based on research data

Requirements

Qualifications and Skills

• Experience 35 years of experience in B2B market research data analysis or a related role
• Proven experience in calculating TAM (Total Addressable Market) SAM (Serviceable Available Market) and SOM (Serviceable Obtainable Market) in B2B markets
• Strong understanding of B2B buyer behaviour and business decision making processes
• Demonstrated ability to work crossfunctionally and collaborate with various teams.

Skills

• Exceptional leadership and communication skills capable of motivating and directing a team towards achieving strategic objectives
• Profound understanding of market analysis and strategic marketing planning.
• Strong proficiency in data analysis tools such as Excel SPSS and other relevant research software
• Excellent communication skills with the ability to present complex data clearly to different stakeholders
• Analytical mindset with a strong attention to detail. Ability to interpret large datasets identify trends and provide actionable insights
• Strong organizational and time management skills with the ability to handle multiple projects simultaneously

Education

• Bachelors degree in Marketing Business Economics or a related field

Required Experience:

IC

Key Skills

• Qualtrics
• Quantitative Research
• Spss
• Data Collection
• Microsoft Powerpoint
• Research Experience
• Survey Design
• Qualitative Research
• Market Research
• Merchandising
• Customer relationship management
• Data Analysis Skills

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