Fleet Manager | Casablanca (Morocco)

Company culture :

Jameel Motors is characterized by a performance-driven and competitive culture, where ambition, customer focus and the achievement of concrete results play a central role. This dynamic is complemented by a collaborative dimension, fostering trust, teamwork and employee support. The company also maintains openness to innovation, supporting adaptability and evolving practices. This balance creates a demanding, collaborative and success-oriented work environment.

Job :

To define, lead, and execute the national fleet and corporate sales strategy in order to drive sustainable volume growth, profitability, and market share. The Fleet Director develops strategic partnerships with key fleet customers, leasing companies, and institutional clients, ensuring the company's positioning as a preferred mobility partner while balancing volume, profitability, and brand value.

Fleet strategy & Business Leadership

• Develops in accordance with the Geneal sales manager a yearly strategy (hochin) and have it implemented in an actionable plan
• Define and implement the national fleet strategy aligned with the company's overall commercial and strategic objectives
• Develop annual and mid-term fleet business plans, including volume, revenue, and profitability targets
• Identify priority segments: Leasing companies, Rental companies, Corporate fleets, Government & public sector, Key national account
• Sets and monitors volume target by key account
• Define pricing, discount and margin strategy
• Generates, develops and communicates on opportunities, assessing promotion's effectiveness, and monitoring sales profitability
• Ensure agreements are proposed, discussed and agreed on with main key accounts on a yearly basis

Key Accounts & Strategic Partnerships

• Develop and maintain executive-level relationships with major fleet customers and partners.
• Lead negotiation of strategic fleet agreements and framework contracts.
• Position the company as preferred supplier for major national and international fleet clients.
• Identify and secure new strategic accounts.

Corporate sales tactics

• Organizes visits to current and potential Key accounts and recommends suitable products and services that fit well with accounts Business needs.
• Validates tactical plans created by the KA representatives in order to boost sales in defined moments during the year (special promotions, proper accounts offers)
• Supervises good sales service quality, respect of delivery commitment and all sales administration process,
• Coordinate with Sales, Marketing, Supply Chain, Finance, and After-Sales to ensure fleet business success

Market intelligence

• Monitor fleet market trends, competition, and mobility evolution to adapt strategy
• Monitors Competition's activities and pricing within corporate environment
• Establishes quick sales countermeasures to face competition's plans
• Develops sales arguments to be used as competitive advantages Vs competition

Sales processes & Administration

• Sets the work procedures in relevant region and ensure its implementation
• Coordinates and optimizes the activity and monitor the daily management
• Leads PS (Problem Solving) projects as per company agenda and facilitate QCC (Quality Control Circle) projects

Team management

• Participates in staffing and directs training, development and performance evaluations of his team
• Lead, develop, and structure the fleet and corporate sales team

Governance, Reporting & Continuous Improvement

• Define performance objectives and monitor results
• Develop talent pipeline and succession planning
• Foster a high-performance and customer-centric culture
• Provide regular reporting to executive leadership on fleet performance
• Ensure compliance with company policies and governance
• Lead continuous improvement and operational excellence initiatives

Required profile :

University degree, ideally in economics

10 to 15 years' experience in automotive or Sales Fleet ideally 2 years in the same position

Preferably experience in multinational companies or large national company