Development, Continuing Education, and Business Relations Manager | Casablanca (Morocco)

Company culture :

Université Internationale de Rabat (UIR) operates within a strongly performance-driven and competitive culture, where ambition, academic excellence and institutional reputation are key success drivers. This environment is reinforced by a significant innovation dimension, promoting research, experimentation and the development of high-impact projects. The culture is further supported by a collaborative approach, encouraging team engagement, knowledge sharing and close leadership. To a lesser extent, structured processes help ensure operational efficiency and reliability across academic and administrative activities.

Job :

As part of the development of our continuing education activities and the strengthening of our relationships with companies, we are recruiting a Development, Continuing Education, and Business Relations Manager - Casablanca Site.

Main responsibilities:

1. Commercial Development and Activity Development (Priority Mission)

• Develop continuing education activities to achieve revenue, participant recruitment, and program growth objectives.
• Define, implement, and manage commercial and marketing actions (BtoB & BtoC) in coordination with the relevant teams.
• Ensure multi-channel commercial prospecting (phone, email, events, professional networks, partnerships, etc.) and develop a portfolio of prospects and companies.
• Manage the entire commercial cycle: lead qualification, follow-ups, appointments, negotiation, conversion, contracting, registration, invoicing, and payment tracking.
• Ensure commercial follow-ups and debt collection in collaboration with the relevant departments.
• Develop and maintain relationships with partner companies, identify new opportunities, and contribute to the development of new programs.
• Manage commercial dashboards, track KPIs (leads, conversion rates, revenue, participants, payments, satisfaction, etc.), and implement necessary corrective actions.
• Conduct market research to adapt the offering and strengthen the positioning of Continuing Education.

2. Management of Continuing Education Programs

• Ensure pedagogical and administrative coordination of programs, from registration to graduation.
• Plan training sessions, coordinate instructors, and ensure the smooth running of courses.
• Oversee exams, defenses, grades, certifications, and graduation processes.
• Ensure the quality of the participant experience and monitor graduate career paths.

3. Quality, Accreditations, and Continuous Improvement

• Oversee syllabus management and ensure program compliance with academic standards.
• Participate in accreditation processes (AACSB, EQUIS, AMBA) and continuous improvement initiatives.
• Implement and monitor dashboards as well as academic, commercial, and operational performance indicators.

4. Business Relations, Events, and Institutional Coordination

• Develop relationships with companies, partners, and alumni to strengthen the Executive ecosystem.
• Organize events, conferences, ceremonies, and Study Trips, and support participants during international mobility.
• Ensure coordination with the Rabat campus, participate in institutional meetings, and ensure alignment with the strategy of Rabat Business School.

Required profile :

Behavioral Skills

• Strong results orientation with the ability to achieve revenue and recruitment goals
• Excellent interpersonal skills, service-oriented, autonomous, and rigorous in carrying out responsibilities
• Good coordination, organization, and project management skills

Operational Skills

• Excellent skills in prospecting, negotiation, sales management, and partnership development
• Proficiency in office tools, CRM, and information systems
• Proficiency in French and English, both written and spoken

Profile

Master's degree (Bac+5) in Management, Commerce, Marketing, Business Administration, or equivalent field
Proven experience in business development, customer relations, and/or continuing education