مدير قسم التسويق التشغيلي | الدار البيضاء (المغرب)

Job description

Company culture :

Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.

Job :

Main Mission:

To implement and execute the company's marketing strategy in the field, ensuring the consistency of commercial actions, the visibility of points of sale, and the performance of campaigns. The Operational Marketing Manager acts as the guarantor of the execution of the marketing and commercial communication plan, in direct liaison with the operational and commercial teams.

Role:

• Develop and monitor the Commercial Communication Plan (CCP) across all channels (print, digital, in-store displays, events).
• Define and coordinate permanent and seasonal marketing actions (promotions, seasonal campaigns).
• Ensure the implementation and monitoring of in-store marketing materials (in-store displays, signage, product presentation).
• Work closely with the commercial, operational, and architectural teams to ensure consistency of actions.
• Manage external service providers (agencies, printers, event partners) and optimize costs.
• Synchronize marketing actions with store openings, renovations, and commercial events.
• Measure the impact of campaigns on foot traffic, turnover, and customer loyalty.
• Produce regular reports and propose adjustments to maximize the effectiveness of actions.
• Conduct competitor analysis and identify market trends to anticipate needs.
• Ensure consistency and attractiveness of the in-store customer experience.
• Integrate customer feedback (NPS, complaints, field feedback) into marketing plans.
• Develop loyalty initiatives and strengthen customer engagement.

Required profile :

Profile:

• Master's degree (Bac+5 level), specializing in marketing.
• Minimum 5 years of experience in operational marketing.
• Ability to develop and monitor a budget.
• Ability to evaluate marketing actions and propose areas for improvement.
• Proactive and initiative-driven.
• Perfect command of the French language, both written and spoken.
• High capacity for agility and adaptability.