Industrial Key Account Sales Engineer | Casablanca (Morocco)

Job : 3. MAIN MISSIONS

3.1 Commercial prospecting & development

• Identify, target, and prospect major industrial accounts: OCP, cement plants, steel mills, sugar refineries, agri-food industries, continuous activity industries
• Build and maintain a portfolio of strategic clients in the long term
• Identify industrial investment projects in the early stages (monitoring, professional networks, design offices)
• Represent the company at trade shows, technical days, and professional events in the industrial sector

3.2 Technical prescription

• Analyze the technical needs of industrial clients regarding HV/LV electrical distribution, automation, and low voltage systems (BMS, fire detection, security)
• Propose technical solutions adapted to the client's industrial context (continuous process, ATEX constraints, maximum availability)
• Ensure the prescription of the company's products and solutions to design offices and technical decision-makers
• Carry out or supervise preliminary technical feasibility studies for bids

3.3 Responding to tenders

• Analyze technical specifications and tender documents (DAO/CCTP)
• Coordinate the development of technical and commercial offers in collaboration with the design office and costing department
• Justify and defend offers during technical presentations
• Negotiate commercial terms, deadlines, and guarantees until contract signing

3.4 Project monitoring and management

• Ensure contractual and financial follow-up of ongoing projects (invoicing, work statements, payments)
• Coordinate with internal technical teams for the smooth running of projects
• Manage client complaints and ensure their resolution within deadlines
• Participate in site meetings and provisional/final acceptance meetings

3.5 Reporting & market watch

• Provide regular reporting on commercial activity (pipeline, forecasts, conversion rate)
• Update the CRM and maintain client and opportunity files
• Conduct active monitoring of industrial projects, published tenders, and competitors
• Contribute to the definition of the company's key account commercial strategy

Required profile : 4. JOB PROFILE

Education

• Engineer in Electrical Engineering, Electrical Systems Engineering, or Automation (Master's degree level - Bac+5)
• Or Higher Technician in Electrical Engineering with a proven commercial background (Bachelor's degree level - Bac+3)
• Additional training in commercial management or business engineering is a plus

Experience

• Minimum 5 years of experience in managing major electrical projects in an industrial environment
• Proven experience with major accounts: OCP, cement plants, steel industry, sugar refineries, continuous process industries
• Experience in B2B commercial development or business engineering is appreciated
• Knowledge of the Moroccan industrial landscape and its main contractors is essential

5. KEY SKILLS

Technical skills

• Mastery of HV/LV electrical installations, transformer substations, industrial distribution
• Knowledge of low voltage/fire detection systems (CFO/CFA): automation, BMS, fire detection, access control, low voltage
• Ability to read and analyze electrical diagrams, single-line diagrams, and technical specifications
• Knowledge of Moroccan electrical standards (NM) and applicable international standards (IEC, NF)
• Mastery of industrial processes in the target sectors (continuous process, ATEX constraints, etc.)

Commercial skills

• Mastery of the B2B industrial sales cycle (from prospecting to closing)
• Skills in negotiating complex contracts with multiple stakeholders
• Ability to build and defend a techno-commercial offer
• Strong results-oriented mindset and business development sense

Behavioral skills

• Excellent presentation and interpersonal skills with industrial decision-makers
• Autonomy, rigor, and organizational skills
• Ability to manage multiple projects simultaneously
• Analytical skills and ability to propose solutions
• Resilience under pressure and commercial tenacity

Languages & tools

• Fluent Arabic and French are essential
• Technical English is appreciated
• Proficiency in office tools (Excel, PowerPoint, CRM)
• Driver's license required for frequent travel throughout the national territory