Marketing Director

Job Summary

Our customer is hiring for the following role:

About the Role

We are looking for an experienced and results-driven Marketing Director to lead the companys marketing strategy strengthen brand positioning drive customer acquisition and support business growth. The ideal candidate will bring extensive marketing leadership experience combined with a strong background in sales business development and revenue generation.

Experience in the education sector is highly preferred. Candidates from other industries will also be considered particularly those with client-side experience in service-based businesses and a proven track record of marketing and selling high-value solutions.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives and revenue growth targets.

• Lead brand positioning market expansion demand generation and customer acquisition initiatives.

• Oversee marketing campaigns across relevant channels ensuring measurable impact and return on investment.

• Work closely with sales and business development teams to generate qualified leads and improve conversion rates.

• Leverage sales experience to identify customer needs understand buying behavior and develop effective go-to-market strategies.

• Support the sales cycle through strategic marketing initiatives client engagement and value-based positioning.

• Identify market trends customer segments and growth opportunities to strengthen the companys competitive position.

• Manage marketing budgets resources and team performance against established KPIs.

• Build strategic partnerships and collaborate with senior leadership to achieve commercial objectives.

• Analyze campaign performance market insights and revenue metrics to continuously improve marketing effectiveness.
  

Requirements

• At least 12 years of total professional experience including a minimum of 6 years in managerial or leadership positions.

• Extensive experience in marketing strategy brand management demand generation and customer acquisition.

• Proven sales experience with a strong understanding of sales processes negotiations and revenue generation.

• Experience in the education sector is highly preferred.

• Candidates from other industries should ideally have client-side experience rather than an agency-only background.

• Experience marketing and selling services or solutions is preferred over a background focused exclusively on physical products.

• Experience with high-ticket offerings enterprise sales or other high-value commercial solutions is a strong advantage.

• Strong leadership strategic planning communication analytical and stakeholder management skills.

• Demonstrated ability to align marketing initiatives with business growth and commercial outcomes.
  

Preferred Candidate Profile

The ideal candidate is a senior marketing leader who combines strategic marketing expertise with practical sales experience. Candidates with backgrounds in education training consulting professional services or other service-oriented businesses particularly those experienced in high-value offerings will be strongly preferred.

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