Marketing Manager
تفاصيل الوظيفة
About the Role
St. Regis Hotels & Resorts is seeking a Marketing Manager for a contract position in the Red Sea region. This role is responsible for developing and executing the property's marketing plan and managing all e-commerce opportunities. The Marketing Manager will also cultivate relationships with tourism bureaus and community leaders.
Key Responsibilities
- Assist in region-wide coordination of promotions for rooms, food and beverage, spa, and golf.
- Develop a leisure marketing plan focused on distributing rate offers, packages, and programs to increase occupancy.
- Maintain, update, and manage all property websites.
- Coordinate offers and information for publications and inserts related to brand loyalty reward mailings.
- Develop brochures and property collateral materials, and participate in all property imaging work, including signage.
- Utilize and interpret reporting for marketing recommendations, including DMA source market reports, past guest lists, and tracking.
- Review and analyze website and email campaign tracking for individual property sites, corporate email campaigns, and ********* property reports.
- Ensure a consistent marketing message across all advertising and collateral efforts.
- Manage the marketing budget throughout the year, providing regular tracking, ROI analysis, and recommendations for funding reallocation.
- Ensure consistency in the property's voice across all guest touchpoints and marketing communications, adhering to corporate graphic standards.
Market Analysis and Revenue Maximization
- Evaluate new marketing opportunities for the property.
- Ensure property representation on relevant internet sites that can generate business.
- Collaborate with Convention Bureaus and Chambers of Tourism.
- Develop a strategic marketing plan encompassing group, leisure, and local initiatives.
- Plan and supervise all photo shoots, developing shot lists aligned with property and brand image goals.
Relationship Building
- Identify and communicate with distribution channels to drive property occupancy.
- Provide sales channels with creative tools for property sales and marketing.
- Act as a liaison between corporate and individual properties for program rollouts.
- Work with a media buyer for advertising planning and execution.
- Assist the property in developing promotions, considering strategy, goals, and prerequisites.
- Support the property with materials, tracking/analysis, and presentations to owners.
- Manage vendor relationships, balancing quality and price, requesting estimates, and approving materials.
Additional Marketing Duties
- Maintain detailed files and records for all property marketing materials, including photo usage rights and vendor contracts.
- Ensure adherence to all corporate marketing guidelines.
- Approve all invoicing through the MarrCom office.
Qualifications
- 0-1 year of experience is required for this role.
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