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تفاصيل الوظيفة
We’re looking for an experienced Performance Marketing Manager to lead paid customer acquisition and remarketing across digital channels, driving measurable business growth through data-driven media investment and continuous optimization.
This role is ideal for a performance marketing professional who understands that media spend is more than a budget — it’s an investment that must deliver measurable commercial results.
Key Responsibilities:
- Lead performance marketing strategies across paid search, paid social, display, video, app acquisition, and remarketing.
- Manage media budgets, forecasting, and investment allocation to maximize incremental returns and contribution.
- Drive campaign optimization, audience targeting, bidding strategies, and structured experimentation.
- Monitor key metrics, including ROAS, CAC, conversion rates, payback, and customer value.
- Collaborate with creative, analytics, product, and CRM teams to improve campaign performance and conversion.
- Ensure accurate tracking, attribution, reporting, and campaign governance.
- Lead and develop a performance marketing team while managing relationships with media agencies and advertising platforms.
What We’re Looking For:
- Bachelor’s degree in marketing, Business, Economics, or a related discipline.
- At least 5 years of hands-on performance marketing experience, including leadership experience or ownership of a significant channel portfolio.
- Strong expertise in Google Ads, Meta Ads, and major digital advertising platforms.
- Solid understanding of GA4, app analytics, attribution, and incrementality.
- Proven experience managing substantial media budgets and improving acquisition efficiency.
- Experience in travel, e-commerce, marketplaces, apps, or other transaction-driven digital businesses is a plus.
- Professional English is required; Arabic is preferred.
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