Business Line Manager Buses-mea

Job Summary

Location: Riyadh

Reports to: Regional Head Africa - Middle East - Türkiye

Key interfaces: Global Bus Business Unit; R&D; Finance; Supply Chain; Homologation; Customer Service

Role purpose:

Own the regional bus midi-bus and minibus offer and develop profitable public-transport school coach airport and institutional mobility business through market-led product strategy and disciplined execution.

Key Responsibilities:

Define segment and product roadmaps for city bus BRT intercity/coach school airport and minibus applications.

Map public and private buying cycles fleet renewal plans funding structures local-content rules and tender specifications.

Own positioning pricing/TCO frameworks and product-market fit by country including energy infrastructure and operating assumptions.

Lead tender product strategy and compliance reviews with clear compliant/adaptable/non-compliant assessments.

Drive demonstrations and pilots from objective definition through measurement customer evidence and conversion plan.

Coordinate homologation body/configuration charging depot integration service parts and training readiness.

Build reference projects and reusable cases; support government and operator engagement with data-backed value propositions.

Provide regional requirements and volume cases to global product planning while controlling unnecessary variants.

Success measures:

Bus order intake revenue margin and tender win rate

Qualified tender and fleet pipeline

Pilot-to-order conversion and reference projects

On-time product/homologation readiness

Price realization and TCO competitiveness

Forecast accuracy and product complexity reduction

Candidate profile:

10 years in bus public transport or commercial-vehicle product/sales roles

Strong knowledge of tendering operator economics route/duty-cycle analysis and depot/charging requirements

Credibility with authorities operators and technical stakeholders

Commercially rigorous able to balance customer needs with product economics

English fluency; Arabic Turkish or French advantageous; frequent regional travel

Leadership expectations:

Think big and play big while remaining fact-based and hands-on. Put the customer and vehicle uptime at the center; collaborate across functions and cultures; make ownership visible; communicate concisely; escalate early; and follow commitments through to measurable results.

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