مدير التسويق والاتصالات

Main responsibilities: Work in an innovative and technological environment; Participate in high-value projects; Contribute to the development of a constantly growing company; Develop your skills in digital and B2B marketing; Join a dynamic and ambitious team. Marketing Strategy & Positioning: Define and implement the company's marketing strategy; Participate in developing the company's image and positioning; Identify market opportunities and development areas; Develop marketing action plans aligned with business objectives; Ensure continuous competitive and sector monitoring. Communication & Visibility: Manage internal and external communication activities; Develop the company's digital presence (website, social networks, digital campaigns); Supervise the creation of marketing content; Guarantee the consistency of the visual identity and communication materials; Organize and promote events, trade shows, and visibility initiatives. Lead Generation & Sales Support: Implement lead generation campaigns. Lead generation Collaborate with sales teams to support business development Participate in promoting the company's solutions and services Monitor and optimize the performance of marketing campaigns Contribute to improving the customer experience Marketing project management Plan and coordinate the company's marketing projects Manage relationships with partners and service providers Ensure the monitoring of marketing budgets and deadlines Produce regular reports on actions taken and results obtained Analysis & continuous improvement Analyze the performance of marketing actions and propose optimizations Monitor key performance indicators (KPIs) Identify new marketing and digital trends Contribute to the innovation of the company's marketing approaches Technical skills Strong command of marketing strategies and digital communication Experience in managing multichannel marketing campaigns Strong command of social networks and digital tools Ability to analyze marketing data and produce reports Strong command of office tools and creation/management tools Marketing: Strong action-oriented and creative skills. Personal qualities: Creativity and initiative; excellent communication skills; organizational and prioritization skills; analytical mind and results orientation; ability to work in a team and manage multiple projects; dynamism, autonomy, and adaptability.

Desired Candidate Profile

Master 2, Ing niorat, Bac + 5, Master 1, Licence Bac + 4, Licence (LMD), Bac + 3.