أخصائي تسويق رقمي - عن بُعد

Job description

Enjaz Academy is seeking a Digital Marketing Specialist with a practical mindset focused on results to be part of our team in the growth and expansion phase.

Responsibilities include planning, managing, and optimizing digital advertising campaigns, particularly through Meta Ads and Google Ads, aimed at reaching targeted customers and improving conversion rates while reducing acquisition costs.

Main responsibilities include:

Setting up and managing advertising campaigns on Facebook, Instagram, and Google.

Analyzing campaign performance continuously and making data-driven decisions.

Improving customer acquisition costs and conversion rates.

Testing audiences, ads, and various marketing messages to achieve the best performance.

Monitoring pixel and tracking tools, analytics, and measuring campaign results.

Participating in developing advertising ideas and marketing proposals.

Preparing clear periodic reports on spending, results, and performance indicators.

Understanding the customer journey from ad view to communication or order completion, and working to improve it.

Collaborating with company management in setting and implementing growth and expansion plans.

Previous experience in marketing educational services or digital services or companies that rely on acquiring customers online is preferred.

Important regarding the nature of the opportunity:

Enjaz Academy is a startup in the growth and expansion phase, and thus the fixed compensation in the initial phase may be less than some larger companies, but the company seeks individuals who have the desire to grow with it in the long term and not just execute temporary tasks.

Performance will be evaluated practically and fairly, and with proven competence and achieving real results, there will be opportunities for increasing financial compensation, and obtaining performance-related incentives, and continuing consistently within the team as the company expands.

We care about results and efficiency more than the number of years of experience or previous job titles.

Skills

Digital Marketing

Meta Ads

Facebook and Instagram Ads

Google Ads

Performance Marketing

Marketing Data Analysis

Lead Generation

Conversion Optimization

Advertising Budget Management

Google Analytics

Meta Pixel

Advertising Content Writing

A/B Testing

Target Audience Analysis

Marketing Reporting

Remote Communication and Work Skills