أخصائي شراء وسائط وتسويق

Marketing Specialist & Media Buyer

Lxera Skills is looking for a results-driven Marketing Specialist & Media Buyer to grow enrolments across our professional, certification-focused and executive programmes.

Our programmes prepare learners for recognised industry certifications from organisations such as AWS and CompTIA while developing practical, career-ready technology skills.

We are looking for someone who understands that education marketing is not only about reach, followers or content, but about generating qualified leads, converting prospective students and growing programme enrolments.

Key Responsibilities

• Plan and execute digital marketing strategies and campaigns to generate student enquiries and enrolments.
• Manage paid advertising campaigns across Meta Ads, Instagram, Google Ads and other relevant platforms.
• Develop and implement marketing campaigns promoting professional education, technology training and certification-focused programmes.
• Create campaign concepts, advertising copy, promotional offers and marketing content.
• Work with designers and content creators to produce effective marketing materials and high-converting campaign assets.
• Monitor campaign performance, including CPL, conversion rate, cost per enrolment and return on advertising spend.
• Test different audiences, creatives, offers and messaging to continuously improve campaign results.
• Analyse marketing and student acquisition data and provide clear recommendations for improving performance.
• Conduct competitor and market research across professional education, technology training and certification markets.
• Support marketing campaigns targeting the UK, Saudi Arabia, GCC countries and other international markets.

Ideal Candidate

We are looking for someone with:

• Practical experience in digital marketing, media buying and campaign management.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Experience generating qualified leads and conversions rather than focusing only on social media engagement.
• Good understanding of marketing strategies, sales funnels, landing pages and conversion optimisation.
• Ability to write clear and persuasive advertising copy and develop effective campaign messaging.
• Strong analytical skills and confidence working with campaign data and marketing performance metrics.
• Understanding of remarketing, audience segmentation and paid advertising optimisation.
• Ability to manage marketing activities and advertising campaigns independently and take ownership of enrolment targets.
• Strong written and spoken English.

Highly Desirable Experience

Experience in one or more of the following would be a significant advantage:

• Higher education or professional training marketing
• Technology education
• Professional certifications
• AWS, CompTIA or other technology certification ecosystems
• Student recruitment
• Saudi Arabia or GCC digital marketing
• Education lead generation

About ANAS Academy LONDON

ANAS Academy LONDON is a UK-based education provider delivering career-focused technology programmes through live instructor-led learning.

Our programmes combine practical skills development, professional career preparation and structured preparation for recognised external industry certifications.

We are building a modern education model focused on helping learners develop skills that translate into professional opportunities.