أخصائي محتوى تسويقي

About the Company

Study Now is the sister company to Platinum Education Services.

Study Now is an international education consultancy that guides students toward global opportunities, from course selection to admission and visa. We partner with universities and institutions in the UK, Europe and other leading destinations, and we work with families across Africa, the Middle East, Europe and beyond. Our support is personalised, transparent and tech-enabled. In Egypt, Study Now operates alongside its sister company, Platinum Education Services, from our office in Heliopolis, Cairo.

The MENA marketing hub is a new team based in Cairo. It owns marketing for Egypt, supports our Morocco office and wider Middle East and North Africa markets, and contributes to Study Now's global campaigns when needed. You will be one of its three founding members, reporting to the Marketing Manager in the UK and working closely with colleagues in Lagos, Nairobi, Casablanca and London.

About the Role

We are looking for a native Arabic content marketer who writes just as confidently in English, to give Study Now a real voice in Egypt and across the Middle East and North Africa. You will plan and create the content that helps Egyptian students and parents make one of the biggest decisions of their lives: social posts and short videos, Arabic web pages, WhatsApp and email messages, event content and the copy behind our ads. You will also look after our Egypt community online, answering questions and guiding enquiries to our counsellors. This role is about transcreation, not translation. You will take Study Now's global campaigns and make them feel as if they were written in Cairo, and help colleagues in Morocco do the same.

Scope of this Role:

The role works across three levels of accountability:

• Primary market ownership: Egypt
• Plan and deliver Arabic and English content for Egypt across social, web, WhatsApp and email.
• Own the Egypt content calendar, community replies and social-sourced enquiries.
• Regional support and global contribution
• Adapt and transcreate content for Morocco and other MENA markets with local colleagues, who approve local wording.
• Provide Arabic versions of global campaigns and MENA content ideas on request.
• In Egypt, you own outcomes. Across MENA, you support and adapt. Globally, you contribute when asked.

Key Responsibilities:

• Content strategy and calendar\
• Build a monthly Egypt content calendar that fits the global calendar owned by the Digital

Community Manager.

• Use clear content pillars: destinations and courses, scholarships and cost planning, visas and preparation, student stories, careers and employability, and events.
• Plan around the Egypt calendar, including Thanaweya Amma results, graduation season, Ramadan and Eid, and the UK and European intake cycles.

Social content and short video

• Write and produce posts, carousels, Stories, captions and short-video scripts for Instagram, Facebook, TikTok, LinkedIn and YouTube Shorts in Egyptian Arabic, Modern Standard Arabic and English.
• Make simple edits yourself and brief the Creative Designer for anything more complex, through the Marketing Team Schedule board.
• Find and prepare students, alumni and colleagues to appear on camera, with written consent.

Community management

• Respond to comments and messages on Study Now's Egypt channels within agreed response times, in a warm and accurate tone.
• Route genuine enquiries to the counselling team through the agreed process, and escalate sensitive issues quickly.

Web, lifecycle and ad copy

• Write Arabic landing pages and articles, with basic search optimisation for Arabic queries.
• Write Arabic email and WhatsApp broadcast copy for nurture sequences and event invitations.
• Write Arabic and English ad copy variants for the Performance Marketing Specialist to test.

Transcreation and quality

• Adapt global campaigns for Egypt and support Morocco versions with local review.
• Build and maintain a Study Now Arabic tone guide and glossary within your first 60 days.
• Check every claim: no promises about admissions, visas or outcomes that we cannot stand behind.

Events, reporting and learning

• Create content before, during and after Cairo fairs, webinars and partner visits, including live coverage.
• Complete your monthly report in monday.com by the third working day of the following month, reporting organic reach, engagement, response times and social-sourced enquiries.

Experience and Qualifications:

Essential:

• Three to five years in content marketing, social media or copywriting, with a portfolio of published work in both Arabic and English.
• Native Arabic with excellent Egyptian colloquial and Modern Standard Arabic, and professional written English (C1 or equivalent).
• Experience writing short-video scripts and hooks that performed, with numbers to show it.
• Experience managing an online community or brand inbox.
• Working knowledge of SEO basics and of platform analytics.
• Able to make simple edits in CapCut, Canva or similar.
• Uses AI tools responsibly to speed up work, while owning accuracy and voice.
• Able to work fully on-site in Heliopolis, Cairo, and legally able to work in Egypt.

Required Skills:

• Native Arabic with excellent Egyptian colloquial and Modern Standard Arabic.
• Professional written English (C1 or equivalent).
• Content marketing, social media and copywriting skills.
• Short-video scriptwriting and hook creation.
• Online community or brand inbox management.
• Working knowledge of SEO basics and platform analytics