أخصائي أول في إدارة قيمة العميل (CVM) وتحليل التسويق
قدّم الآن على موقع المصدر ↗ستنتقل إلى صفحة الإعلان الأصلية على تنقيب مصر
تفاصيل الوظيفة
Job Description
We are looking for a Senior CVM & Marketing Analytics professional with strong experience in the Telecommunications (Telco) industry.
The role focuses on Telco CVM, customer base management, customer segmentation, campaign design, and campaign impact measurement.
Key Responsibilities
Requirements
We are looking for a Senior CVM & Marketing Analytics professional with strong experience in the Telecommunications (Telco) industry.
The role focuses on Telco CVM, customer base management, customer segmentation, campaign design, and campaign impact measurement.
Key Responsibilities
- Decide which customer attributes and segments are worth building
- Own the Telco use case library
- Define what each customer segment means commercially and how its value is measured
- Design and measure customer campaigns
- Build and use customer segments in a real customer data or campaign environment
- Own CVM use cases end to end, including:
- Churn
- Retention
- Dormancy
- Win-back
- Upsell
- Tariff migration
- Device upgrade
- Prove campaign impact through control design, uplift, and incrementality measurement
- Work with engineering teams to specify customer attributes and segments
- Work with a Customer Data Platform or campaign management platform
Requirements
- 7+ years of experience
- Telco experience is mandatory
- Experience in Telco CVM, customer base management, or marketing analytics
- Hands-on experience in personally designing and measuring campaigns
- Strong understanding of Telco commercial drivers, including:
- ARPU
- Churn economics
- Recharge behaviour
- Prepaid and postpaid mechanics
- Cross-sell into fixed and content
- Experience with customer segmentation in a real customer data or campaign environment
- Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade
- Strong understanding of control design, uplift, and incrementality measurement
- Strong SQL skills
- Experience with a Customer Data Platform or campaign management platform is preferred
- Experience working with engineering teams to specify customer attributes and segmen
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