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Business Development Executive – Trade Marketing & Retail Solutions

Company: CRAY Adv.

Employment Type: Full-Time

Industry: Advertising, Trade Marketing, Retail Branding & Production

About CRAY

CRAY Adv. is a creative advertising and production company specializing in Trade Marketing, POSM, Retail Displays, Shop-in-Shop Solutions, Exhibition Stands, and Customized Branding & Production.

We combine creative design, manufacturing expertise, and quality execution to help brands stand out across retail and commercial environments.

About the Role

We are seeking a results-driven Business Development Executive to expand our client portfolio, develop long-term business relationships, and generate new revenue opportunities.

The ideal candidate should have a strong B2B sales background, preferably within Trade Marketing, Retail Solutions, Advertising, Branding, or related Production industries.

We are particularly interested in candidates with experience and established business networks across Home & Living, Cookware, Kitchenware, Home Appliances, Housewares, Tableware, Lighting, Household Products, Consumer Durables, and FMCG sectors.

This is a hands-on sales role requiring the ability to identify prospects, approach decision-makers, develop opportunities, negotiate, and independently close contracts.

Key Responsibilities

• Identify and acquire new B2B clients across target industries.
• Develop business opportunities for POSM, retail displays, promotional stands, shop-in-shop concepts, and in-store branding.
• Establish relationships with manufacturers, distributors, consumer brands, and retail chains.
• Build connections with Trade Marketing Managers, Brand Managers, Marketing Directors, and Procurement Teams.
• Generate qualified leads through market research, networking, referrals, and direct outreach.
• Conduct client meetings, present CRAY's capabilities, and identify customer needs.
• Coordinate with design and production teams to develop tailored proposals and quotations.
• Negotiate commercial terms and independently close contracts.
• Maintain an active sales pipeline and develop recurring business opportunities.
• Identify cross-selling opportunities for exhibition stands, events, and other CRAY services.
• Consistently achieve monthly and quarterly sales targets.

Requirements

• Proven experience in B2B sales and business development.
• Previous experience in Trade Marketing, POSM, Retail Branding, Advertising Agencies, or Production Companies is highly preferred.
• Established relationships within Home & Living, Home Appliances, Cookware, Kitchenware, Consumer Durables, or related retail sectors are a strong advantage.
• Good understanding of retail display solutions, in-store marketing, and promotional production.
• Proven track record in acquiring new clients and closing B2B deals.
• Strong communication, presentation, and negotiation skills.
• Ability to manage the full sales cycle independently.
• Proactive, self-motivated, and target-oriented mindset.

How to Apply

Apply directly through LinkedIn or send your CV to:

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CRAY Adv.

• Elevated by Design. Defined by Details.