مشرف إعلانات رقمية (Media Buyer)

Employment Status: Full-Time

Experience Level: 2-4 Years

Job Purpose

Plan, execute, monitor, and optimize paid advertising campaigns across digital platforms to achieve campaign objectives, maximize return on advertising spend, and ensure efficient budget utilization.

Key Responsibilities

• Set up and manage paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms
• Develop campaign structures, audience targeting, bidding strategies, placements, and budget allocation
• Monitor campaign performance and optimize campaigns based on key metrics, including ROAS, CPA, CTR, CPC, and conversion rates
• Analyze campaign data to identify performance trends, issues, and opportunities for improvement
• Conduct A/B testing for creatives, audiences, and campaign strategies
• Manage campaign budgets, pacing, and scaling to achieve performance targets
• Ensure accurate tracking and measurement using Meta Pixel, Conversion API (CAPI), GA4, Google Tag Manager, and UTM parameters
• Prepare regular performance reports with key insights and actionable recommendations
• Coordinate with creative and strategy teams to align advertising campaigns with marketing objectives
• Troubleshoot campaign delivery, tracking, and advertising policy issues
  
  

Key Performance Indicators (KPIs)

• Campaign Performance: Achievement of agreed ROAS, CPA, CTR, and conversion targets
• Budget Management: Accurate budget allocation and adherence to approved spending limits
• Optimization Efficiency: Implementation of timely, data-driven optimizations
• Tracking Accuracy: Proper campaign tracking and reliable performance measurement
• Reporting Quality: Accurate, timely reports with actionable insights
  
  

Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field
• 2-4 years of hands-on experience in media buying or performance marketing
• Practical experience managing paid campaigns on Meta Ads and Google Ads; TikTok Ads experience is an advantage
• Strong understanding of audience targeting, campaign optimization, budget management, and performance metrics
• Working knowledge of GA4, Meta Pixel, Conversion API, and Google Tag Manager
• Proficiency in Excel or Google Sheets for reporting and data analysis
• Strong analytical, organizational, and problem-solving skills
  
  

Core Competencies

• Analytical thinking and data-driven decision-making
• Accountability and ownership of campaign performance
• Attention to detail and process compliance
• Effective communication and teamwork
• Results orientation and adaptability
  
  

Working Conditions

• Working Hours: Flexible
• Location: Remote