أخصائي أول علاقات عامة ومؤثرين

We are hiring Senior PR & Influencer Specialist

Key Responsibilities:

● Develop and execute PR strategies aligned with the brand's identity and marketing objectives.

● Build and maintain strong relationships with influencers, content creators, celebrities, media representatives, and relevant industry partners.

● Manage the full influencer spectrum across all brands, from UGC creators and nano/micro influencers to macro influencers, celebrities, and medical KOLs (dermatologists, pharmacists, and doctors).

● Build and manage a medical KOL programme with doctors, ensuring scientifically accurate, compliant messaging and credible, professional brand representation.

● Build and maintain an influencer and UGC database covering rates, audience data, and performance history, and negotiate cost-efficient deals.

● Track influencer performance against sales objectives using promo codes, tracking links, and conversions, and coordinate with the media buyer on usage rights and whitelisting for paid ads.

● Identify and coordinate influencer collaborations, product gifting, PR packages, and brand partnerships.

● Coordinate brand events, product launches, press events, and influencer activations.

● Research relevant influencers and media opportunities based on audience relevance, engagement, brand fit, and campaign objectives.

● Negotiate collaboration terms, deliverables, timelines, and budgets with influencers and external partners.

● Identify opportunities for brand exposure through partnerships, events, editorial features, and relevant industry activities.

● Prepare PR campaign reports, tracking coverage, reach, engagement, earned media value where appropriate, and overall campaign performance.

● Support brand reputation management and handle PR-related inquiries professionally.

Job Requirements

● Bachelor’s degree in public relations, marketing, mass communication, or a related field is preferred.

● 2–4 years of experience in public relations, influencer marketing, brand communications, or a similar role.

● Experience in beauty, personal care, cosmetics, lifestyle, or retail brands is a strong advantage.

● Established relationships with relevant influencers, content creators, media outlets, and industry contacts, including UGC creators, top-tier influencers, and medical professionals (dermatologists and doctors).

● Strong written and verbal communication skills in Arabic and English.

● Excellent negotiation, networking, and relationship-management skills.

● Good understanding of social media platforms, influencer marketing, and current industry trends.

● Ability to organize multiple campaigns, manage deadlines, and coordinate external partners.

● Strong research, planning, and reporting skills.

Location: Maadi, Cairo, Egypt

Employment Type: Full-time

If you are interested, please send your CV and portfolio via email:

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