Plan launch and optimize paid media campaigns across multiple digital platforms.
Identify target audiences and develop effective media strategies.
Manage campaign budgets and optimize performance to maximize ROI.
Monitor campaign performance and prepare insightful reports.
Test new advertising platforms channels and campaign strategies.
Ensure advertisements are delivered to the right audience with the right creative.
Collaborate with internal teams to achieve marketing and business objectives.
Requirements
2 years of experience in Media Buying or Performance Marketing
Proven E-commerce experience
Experience with Meta Ads Google Ads YouTube Ads TikTok Ads Snapchat Ads and X Ads
Strong knowledge of GA4 Google Tag Manager Meta Pixel Conversion API and Conversion Tracking
Experience optimizing campaigns based on ROAS CPA CPC CTR CPM and ROI
Experience in the Egyptian and GCC markets
Strong analytical and reporting skills
Required Skills:
2 years of experience in Media Buying or Performance Marketing Proven E-commerce experience Experience with Meta Ads Google Ads YouTube Ads TikTok Ads Snapchat Ads and X Ads Strong knowledge of GA4 Google Tag Manager Meta Pixel Conversion API and Conversion Tracking Experience optimizing campaigns based on ROAS CPA CPC CTR CPM and ROI Experience in the Egyptian and GCC markets Strong analytical and reporting skills
