مدير التسويق الإقليمي

Group Marketing Director – Fashion Retail

About us

BEVAVA is the multi-brand fashion e-commerce platform of a regional retail group that operates 40+ international fashion and lifestyle brands across 300+ points of sale in the Middle East. We’re growing fast, both online and in stores, and we’re expanding into new markets.

The role

You’ll lead marketing across our brand portfolio and markets, managing the brand marketing managers in each country remotely. Your job is to turn marketing from reacting to requests into a proactive, plan-led function that drives sales. You’ll own the marketing budget as a line in the P&L, and every pound, dinar and dollar you spend should be justified by its return.

What you’ll do

• Build and own a 12-month marketing calendar for each brand and country, covering launches, seasons, sales, store openings, Ramadan, White Friday and payday cycles. Have it approved before each quarter starts.
• Set marketing budgets as a percentage of sales for each brand and store, allocate them across channels, and report ROI monthly: cost per acquisition, ROAS, CRM revenue and footfall-to-conversion.
• Lead, coach and hold accountable the brand marketing managers across our markets. Set their deadlines and standards, and develop them into proactive owners.
• Run store-opening and event playbooks from 30–60 days out, including permits, influencers, mall partnerships, PR and franchisor approvals.
• Manage franchisor relationships on marketing: brand guidelines, approvals, co-op budgets and global campaign roll-outs.
• Own CRM and loyalty across WhatsApp, SMS and email, and test, measure and scale what works, online and in store.
• Work with Retail Operations, Buying, E-commerce and Finance so marketing supports sell-through, markdown strategy and store performance.
• Present marketing performance and plans to senior management and the board.

What we’re looking for

• 10+ years in marketing, with at least 6 in fashion, footwear or lifestyle retail. Experience in a multi-brand franchise group in the GCC or Egypt is a strong advantage.
• 4+ years managing marketing teams across more than one brand or country, including managing people remotely.
• A proven record of owning a marketing budget tied to a retail P&L. You know what marketing should cost as a share of sales, and you can defend every line.
• Strong commercial acumen in retail economics: sell-through, margin, markdowns, footfall, conversion and average basket.
• Excellent written and spoken English, at board level. Arabic is a plus.
• Highly organised, mature and self-driven. You bring the plan before you’re asked for it.
• Hands-on with performance marketing, CRM and data. You can read a dashboard and challenge an agency.