مدير التسويق الرقمي

• Launches digital campaigns for Raya's partners for any new offers

• Builds up the marketing strategy for all the campaigns conducted

• Manages the digital platforms within Raya and its Subsidiaries

• Works on the submitted plans for brand launching to achieve the target needed from the digital platforms

• Builds up online marketing proposals, for new stores’ opening and new products’ launching

• Creates the media plan and budget allocation based on the digital requirements and the given budget

• Ensures the brand identity and the logos guidelines are within the creatives

• Tracks and optimizes the online marketing campaigns

• Conducts digital reports to highlight the numerical impact and results per each campaign

• Responsible of the marketing communication with the account managers for any brand launching and digital plans

• Sets digital objectives and measures its ROI by conducting detailed reports

• Creates online market research on each brand and measure the online consumers’ behavior and how it affects the offline sales

• Conducts invoices and all financial requirements

• Coordinates with the design team to get the creative content needed

• Follows up and revises the agencies’ proposals during pitching

Requirements

INTERPERSONAL SKILLS

• Strong communication skills

• Customer-oriented

• Time management

• Flexibility

• Reliability (patient and motivated)

• Trustworthiness

• Negotiation skills

• Ability to learn

• Adaptability

TECHNICAL SKILLS

• Awareness of the clients/competitors present in the market and awareness of the latest technologies and trends in the market

• Ability to handle different objections regarding online content and engagement