مشترى إعلانات (Media Buyer)

Job Description – Media Buyer

Job Title: Media Buyer

Department: Digital Marketing

Location: Alexandria, Egypt

Employment Type: Full-Time

Experience: 1–3 Years

Industry: Marketing & Advertising Agency

Work Model: On-site

Job Summary

We are looking for a results-driven and detail-oriented Media Buyer with 1–3 years of experience to join our growing marketing agency in Alexandria.

The ideal candidate will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns across various digital platforms to achieve clients' marketing objectives, maximize ROI, and generate high-quality leads and conversions.

The successful candidate should have hands-on experience managing advertising campaigns, analyzing performance metrics, and developing data-driven strategies to improve campaign effectiveness.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads, TikTok Ads, and other relevant platforms.
• Develop media buying strategies based on clients' objectives, target audiences, and allocated budgets.
• Conduct audience research, competitor analysis, and market research to identify potential targeting opportunities.
• Monitor daily campaign performance, budgets, spending, and key performance indicators (KPIs).
• Optimize campaigns to improve ROI, ROAS, CPL, CPA, CTR, and conversion rates.
• Perform A/B testing for ad creatives, copy, audiences, placements, and bidding strategies.
• Coordinate with graphic designers, content creators, and account managers to ensure advertising materials align with campaign objectives.
• Prepare regular campaign performance reports and provide actionable insights and recommendations.
• Manage advertising budgets efficiently and ensure campaigns are delivered within the allocated budget.
• Identify underperforming campaigns and implement corrective actions to improve results.
• Stay updated on digital advertising trends, platform updates, and new media buying techniques.

Job Requirements & Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• 1–3 years of hands-on experience in media buying or digital advertising, preferably within a marketing or advertising agency.
• Practical experience managing campaigns on Meta Ads Manager and Google Ads.
• Good understanding of TikTok Ads and other digital advertising platforms is an advantage.
• Strong understanding of digital marketing metrics, including CPM, CPC, CTR, CPL, CPA, and ROAS.
• Experience with audience targeting, retargeting, conversion tracking, and campaign optimization.
• Good analytical and problem-solving skills with attention to detail.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Good communication and teamwork skills.
• Good command of English.

Technical Skills

• Meta Ads Manager (Facebook & Instagram).
• Google Ads.
• TikTok Ads Manager.
• Google Analytics 4 (GA4).
• Google Tag Manager (GTM) – an advantage.
• Excel / Google Sheets.
• Reporting and campaign performance analysis.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Campaign performance and achievement of marketing objectives.
• Cost per Lead (CPL) and Cost per Acquisition (CPA).
• Return on Ad Spend (ROAS) and advertising ROI.
• Campaign budget management and spending efficiency.
• Lead quality and conversion rates.
• Continuous campaign optimization and performance improvement.
• Accuracy and timeliness of campaign reporting.

What We Offer

• Competitive salary based on experience and qualifications.
• Opportunity to work with diverse clients and industries.
• Professional development and career growth opportunities.
• Collaborative and creative working environment.
• Hands-on experience with different digital advertising platforms and campaigns.

Work Location: Alexandria, Egypt

• Employment Type: Full-Time