Senior Value+ Product Manager | Casablanca (Morocco)

Company culture :

Auto Nejma Maroc S.A. operates within a corporate culture driven by innovation, where agility, openness to new ideas and continuous improvement play a central role. This dynamic is balanced by a strong sense of collaboration, encouraging teamwork, supportive management and employee engagement. The company also relies on a solid organizational culture, ensuring rigor, efficiency and quality execution, while maintaining a clear focus on performance and results. This balance creates a stimulating, structured and collaborative work environment.

Job :

Integrated into the Marketing VP and VUL Department and in a context of transformation and development, you will report to the Director of Marketing VP & VUL.
You will be responsible for defining, developing, and managing the Value+ Mercedes-Benz offering, which includes original accessories, product packages, customization solutions, and additional offers related to vehicles.
You will contribute to the growth of turnover, profit margin, and customer experience through a clear, attractive offering that aligns with Mercedes-Benz's premium standards.
You will analyze the market, monitor sales performance, manage the offering for the sales network, and support the teams in promoting Value+ products.
In this role, the main activities will be as follows:

• Manage a portfolio of product families: accessories, packages, additional products, and customization solutions.
• Analyze the performance of product families.
• Define item ranges and recommend replenishment.
• Build commercial offers adapted to models, customer uses, and business priorities.
• Conduct market analyses, benchmarks, and competitive intelligence.
• Monitor performance: turnover, profit margin, average basket size, attachment rate, and stock rotation.
• Coordinate actions with marketing, sales, after-sales, and logistics teams.
• Develop merchandising plans and item rotations.
• Provide training for sales teams.
• Develop and update sales support tools: catalogs, presentations, sales pitches, and network tools.

Required profile :

• With a higher education degree (Bac+5) in Marketing, Business or equivalent, you have significant experience in product and accessory marketing, preferably in the automotive sector or in a premium environment.
• You have a strong sensitivity to premium brands, customer experience, and profitability challenges.
• You have in-depth knowledge of marketing and retail.
• You are analytical, organized, business-oriented, and comfortable with numbers.
• You know how to communicate, persuade, and work with various internal and external stakeholders.
• You are proficient in Excel, PowerPoint, French, and English.