Sales Director M/F | Casablanca (Morocco)

Job :

Main tasks

Reporting to the General Management, your main responsibilities will be:

• Define and deploy the sales strategy across all distribution channels, with a particular focus on the traditional channel.
• Manage sales growth, market coverage, and brand presence in the field.
• Develop and optimize the distribution network and sales performance.
• Manage direct distribution activities, from sales planning to field execution.
• Define objectives by region, channel, and team, monitor performance, and implement necessary action plans.
• Manage, structure, and develop the skills of a significant sales force, spread across several geographical areas.
• Monitor sales indicators: turnover, volumes, digital and value distribution, sales productivity, coverage, and performance by area.
• Work closely with the Marketing, Supply Chain, Finance, and Logistics teams to ensure the execution of the sales plan.
• Participate in defining pricing policies, promotions, assortment, and sales conditions.

Required profile :

Profile sought

• Higher education in Sales, Management, Marketing, or equivalent.
• 12 to 15 years minimum of professional experience, ideally gained in the agri-food / FMCG sector.
• Significant and mandatory experience in the traditional channel.
• Experience gained within a company with its own distribution structure and field sales force.
• Proven experience in managing a large sales force, ideally organized by regions/areas.
• Having previously held a National Sales Manager position or equivalent is essential.
• Very good understanding of distribution issues, market coverage, and field sales execution.
• Ability to manage national sales activities and support teams in achieving objectives.

The position is for a senior sales professional, highly operational, with concrete knowledge of the realities of the traditional market and direct distribution models.