Head of Route to Market Department | CASABLANCA (Morocco)

Company culture :

Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.

Job :

Reporting to the Sales Director, the Head of Route to Market Department is responsible for defining, managing, and deploying the RTM strategy to accelerate commercial growth and optimize market coverage.

Main Missions

• Define and deploy the Route to Market strategy in line with commercial objectives.
• Manage commercial performance: turnover, margin, customer acquisition and activation.
• Identify areas and segments with high potential and optimize resource allocation.
• Manage and support RTM teams and Team Leads.
• Manage the deployment and adoption of the E-commerce channel for B2B customers.
• Set up dashboards and ensure follow-up of action plans.
• Coordinate the different stakeholders to ensure excellent field execution.

Profile Sought

• Bachelor's/Master's degree in Commerce, Management, Marketing, or equivalent.
• Minimum 5 years of experience, ideally in the FMCG sector and traditional distribution.
• Proven experience in team management and commercial management.
• Good understanding of Route to Market, B2B, and digitalization challenges.
• Strong leadership, results-oriented, analytical skills, and excellent execution capabilities.

Key Performance Indicators

Turnover | Margin | Customers acquired and activated | Market coverage | Team performance | Online channel adoption

Are you a sales leader focused on the field and results? Join us to help build and accelerate our Route to Market strategy.

Required profile : Profile Sought

• Bachelor's/Master's degree in Commerce, Management, Marketing, or equivalent.
• Minimum 5 years of experience, ideally in the FMCG sector and traditional distribution.
• Proven experience in team management and commercial management.
• Good understanding of Route to Market, B2B, and digitalization challenges.
• Strong leadership, results-oriented, analytical skills, and excellent execution capabilities.