مدير تسويق الأداء

Own paid media performance across Meta, Google, TikTok, and programmatic driving installs, bookings, and orders within target CPA/ROAS.
Drive traffic, conversion, and sales growth across app, web, and partner storefronts
Lead full-funnel growth: acquisition, activation, conversion, retention.
Own budget planning and allocation across channels and verticals.
Turn data into decisions
CAC, LTV, ROAS, and CPA reporting for leadership
Run testing across creatives, audiences, bidding, and landing pages
Brief and localize ad creative for Arabic/English MENA audiences
Own tracking and attribution accuracy (GA4, Firebase, AppsFlyer/Adjust)
Manage media agency and ad platform partnerships
Partner closely with Brand, Sales, Media, Product, and Creative

Desired Candidate Profile

4 7 years in performance marketing, digital commerce, retail media, or e-commerce (marketplace, fintech, or healthtech/on-demand a plus)
Hands-on experience managing paid social/search budgets (Meta Ads Manager, Google Ads, TikTok Ads)
Strong Excel/Sheets skills; SQL and attribution tools (GA4, AppsFlyer/Adjust) a plus
Track record of hitting CAC/ROAS/CPA targets while scaling spend
App-install/mobile growth campaign experience
Familiarity with the Egyptian/MENA market
Fluent in English and Arabic
Bachelor's degree in Marketing, Business, or related field