Overview: RAYED, a Ryada Group company, announces its need for a Digital Marketing Specialist to join the team, contributing to the management and development of the platform's digital presence, visual content production, and execution of digital marketing campaigns that support growth and expansion.
Workplace: Cairo – Nasr City
Tasks:
- Managing and following up on RAYED's digital platforms and official accounts.
- Preparing and executing digital marketing campaigns according to approved goals and plans.
- Designing digital and advertising content for various platforms.
- Producing and developing designs for social media, advertisements, and promotional offers.
- Preparing visual content in alignment with the brand's visual identity.
- Monitoring campaign performance, analyzing results, and deriving necessary observations and improvements.
- Managing and scheduling content and following up on its publication across various platforms.
- Contributing to the development of creative ideas for marketing campaigns, offers, and initiatives.
- Coordinating with the field marketing team and other departments to achieve integration between digital and field activities.
- Following market trends, competitors, and the latest digital marketing techniques.
- Monitoring digital key performance indicators (KPIs) and submitting reports and recommendations to management.
- Contributing to improving reach and engagement and converting digital activities into tangible results.
Requirements:
- 1–3 years of experience in digital marketing.
- Practical experience in content design using Photoshop / Illustrator / Canva or similar design tools.
- Good understanding of social media platforms and content management.
- Good knowledge of setting up and running digital ad campaigns.
- Ability to analyze key performance indicators (KPIs) for campaigns.
- Strong creative sense and attention to detail and visual identity.
- Ability to write simple and engaging marketing content is a plus.
- Ability to multitask and work on multiple projects simultaneously.
- Proficiency in digital work tools and Microsoft Office.
- Ability to work within a team and achieve specific goals.
Benefits:
- Competitive salary.
- Clear opportunities for career growth and development.
- Professional and motivating work environment.
- Opportunity to work on a digital platform in a growth and expansion phase.