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Job description

Job Title: Marketing Manager

Location: Cairo, Egypt (On-site)

Job Overview: We are seeking a results-driven Marketing Manager based in Cairo to lead our internal marketing team. The primary focus of this role will be targeting the Saudi market, designing successful sales funnels, and managing paid advertising campaigns across various platforms to ensure maximum return on investment (ROI). If you rely on data and analytics to inform your marketing decisions, this role is designed for you.

Skills

• Strategic Planning: Develop and implement comprehensive digital marketing strategies targeting the Saudi audience to increase sales and brand awareness.
• Team Management: Lead and guide the internal marketing team (content creators, designers, and specialists) to ensure high-quality execution of tasks on time, while ensuring content alignment with Saudi culture and dialect.
• Advertising Campaign Management: Launch, manage, and optimize paid campaigns across platforms (Snapchat, TikTok, Meta, Google Ads, X) and allocate budgets efficiently to maximize advertising return on spend (ROAS).
• Sales Funnels and Tracking: Design effective sales funnels relying on WhatsApp applications and CRM systems, with a robust tracking infrastructure (such as GA4, Google Tag Manager, Meta Conversions API) to connect ads with actual sales.
• Data Analysis and Reporting: Daily monitoring of key performance indicators (KPIs), conducting ongoing A/B testing, and evaluating regular reports for management to clarify customer acquisition costs (CPL) and sales volume.
• Market Research: Continuous analysis of competitors in the Saudi market and tracking customer behavior to identify new sales opportunities and enhance competitive positioning.

Required Qualifications and Experience:

• Minimum 5 years of experience in digital marketing and performance marketing.
• Strong and proven experience in targeting the Saudi and Gulf markets, with a deep understanding of consumer behavior there.
• Previous experience in managing and guiding creative and marketing teams.
• High proficiency in managing large advertising budgets across various social media platforms and search engines.
• Advanced technical skills in tracking and data analysis tools (Google Analytics, Tag Manager, Pixels/APIs).
• Ability to design and track effective sales funnels based on WhatsApp (WhatsApp Business API).
• Full-time availability to work on-site daily at the company headquarters in Cairo.