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Role Overview The Product Marketing Manager is responsible for driving product positioning, go-to-market strategy, launches, and adoption. The role works closely with Product, Marketing, Sales, and other stakeholders to translate product capabilities into clear customer value and effective GTM initiatives. Key Responsibilities Own and execute go-to-market strategies for new products and major releases, from planning through post-launch. Develop clear product positioning, messaging, value propositions, and buyer personas based on customer, market, and competitive insights. Conduct market, customer, and competitive research to identify opportunities, trends, pain points, and product differentiation. Partner with Product, Marketing, Sales, and Business Development teams to align messaging and support pipeline generation and product adoption. Develop product marketing and sales enablement materials, including product briefs, one-pagers, landing pages, presentations, battlecards, and FAQs. Plan and execute product campaigns, events, demos, webinars, newsletters, and other product marketing initiatives. Own product launch communications and ensure consistent messaging across internal and external channels. Gather customer and sales feedback to continuously improve product messaging, positioning, and adoption. Track relevant GTM, campaign, pipeline, and product adoption KPIs and use insights to improve performance

Desired Candidate Profile

Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. 5-7 years of experience in product marketing, B2B marketing, go-to-market, or a related role. Strong understanding of positioning, messaging, customer segmentation, and GTM strategy. Excellent communication, analytical, project management, and stakeholder management skills. Strong commercial and customer-focused mindset with the ability to work independently and take ownership. Excellent English communication skills and proficiency in relevant marketing, analytics, CRM, and collaboration tools.