مدير - التسويق القائم على الأداء

Job description

JOB TITLE
Manager - Performance Marketing | MAF Retail | Retail Corporate Egypt
ROLE SUMMARY
The Manager - Performance Marketing will lead digital marketing across the GCC to reduce customer acquisition cost (CAC), increase return on ad spend (ROAS), and grow customer lifetime value (LTV). The role holder will manage budgets, relationships with marketing partners, optimize campaigns, and collaborate with creative teams to drive profitable customer acquisition and retention.
ROLE PROFILE

• Own the end-to-end demand generation strategy, driving profitable growth across traffic, customers, orders, and gross merchandise value (GMV).
• Run paid media across app and web, including Search, Shopping, Paid Social, Display, Video, Affiliates, and Programmatic, optimizing investment to improve return on ad spend (ROAS), cost per acquisition (CPA), and incremental revenue.
• Identify, test, and scale new acquisition channels, strategic partnerships, and growth opportunities.
• Develop growth roadmaps aligned with customer demand, seasonality, commercial priorities, and competitive dynamics.
• Drive customer acquisition, retention, and lifetime value initiatives across digital channels.
• Own the experimentation roadmap, leveraging A/B testing, attribution, and incrementality analysis to optimize marketing performance and the customer journey.
• Collaborate with cross-functional teams to improve conversion and deliver a seamless customer experience.
• Assist with the implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management

REQUIREMENTS

• Bachelor’s degree in marketing, Business, Economics or a related field.
• 6+ years of Digital Marketing experience with a strong track record in Performance / Growth Marketing, ideally within E-commerce, Marketplace, or Agency.
• Demonstrated success managing paid-media budgets and delivering against acquisition, GMV, ROAS, and marketing-ROI targets.
• Experience developing acquisition strategies across paid, owned, earned, and organic channels.
• Experience partnering with Commercial, CRM, Product, and Analytics teams on cross-functional growth initiatives.
• Proven experience managing high-scale acquisition campaigns with measurable business impact.

WHAT WE OFFER

• At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
• Work in a friendly environment, where everyone shares positive vibes and excited about our future.
• Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.