مدير علامة تجارية

Black Tie Consultancy is partnering with a leading coffee company in Egypt to hire a Brand Manager. You’ll own the brand from strategy through to the shelf, and you’ll be the person who knows why people choose it.

What you’ll be doing

• Own the brand strategy, positioning and annual marketing plan for the coffee portfolio
• Lead new product development and launches, from consumer insight to first sale on the shelf
• Manage the brand budget and P&L, including pricing, promotions and margins
• Brief and manage creative, media and digital agencies across TV, digital, social and in-store
• Work with Sales and Trade Marketing on activation, visibility and promotions across modern and traditional trade
• Track market share, brand health and competitor activity, and turn the findings into action
• Coordinate with Supply Chain, R&D and Procurement on forecasting, packaging and launch timelines
• Guide and develop junior brand team members

What we’re looking for

• 5 to 8 years in brand or marketing management in FMCG
• Proven experience managing coffee brands (roast and ground, instant or ready-to-drink)
• At least one successful product launch or relaunch to your name
• Strong understanding of the Egyptian market, including modern and traditional trade, pricing and consumer habits
• Experience managing agencies and marketing budgets
• Comfortable with retail and market data (Nielsen or similar)
• Bachelor’s degree in Marketing, Business or a related field
• Fluent in Arabic and English

You’re the right fit if you

• Have built a coffee brand that people choose over the cheaper option
• Enjoy both the creative brief and the sales numbers behind it
• Are as comfortable in a supermarket aisle as in a strategy meeting
• Follow a launch through until it sells, not just until it ships
• Take ownership and don’t wait to be told

What makes this role different

• Full ownership of a coffee brand in a category that’s part of everyday life in Egypt
• Direct access to the Marketing Director and senior leadership
• A chance to shape the brand, not just maintain it
• A well-established company with strong distribution

Interested?

Send your CV to [اضغط هنا لمشاهدة البريد اﻹلكتروني] or message us directly. All applications are treated confidentially.

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