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About the Job

We are looking for a highly experienced, data-driven Senior Digital Marketing Manager to lead the end-to-end marketing strategy for multiple SaaS platforms and digital products.

The ideal candidate combines strong expertise in SEO, Google Ads (CPC/PPC), Meta Ads, Social Media Management, and 360° Digital Marketing, with a proven ability to build scalable acquisition strategies, drive revenue growth, and optimize marketing performance.

This is a strategic and hands-on leadership role requiring strong commercial awareness, analytical thinking, and experience marketing SaaS products to B2B and B2C audiences.

Key Responsibilities

1. 360° Marketing Strategy

• Develop and execute comprehensive 360° marketing plans across multiple digital products.

• Own the marketing roadmap, budgets, channel strategy, and growth KPIs.

• Build integrated campaigns covering organic, paid, social, content, email, and remarketing channels.

• Identify market opportunities, competitive advantages, and scalable growth initiatives.

• Align marketing activities with business objectives, customer acquisition, and revenue growth.

2. SEO & Organic Growth

• Lead technical, on-page, off-page, and programmatic SEO strategies.

• Develop keyword strategies, content plans, and organic acquisition funnels.

• Improve organic visibility, qualified traffic, and conversion rates.

• Manage SEO performance using Google Search Console, GA4, Ahrefs, Semrush, and other tools.

• Collaborate with product, development, and content teams to implement SEO improvements.

3. Performance Marketing

• Plan, execute, and optimize Google Ads campaigns, including Search, Display, Performance Max, and remarketing.

• Manage Meta Ads campaigns across Facebook and Instagram.

• Own campaign budgets, audience targeting, bidding strategies, and conversion tracking.

• Continuously optimize CPC, CPA, CAC, ROAS, and conversion rates.

• Build structured A/B testing and performance improvement frameworks.

• Scale successful campaigns while maintaining acquisition efficiency.

4. Social Media & Brand Management

• Lead social media strategies across relevant platforms.

• Manage content calendars, brand messaging, and audience engagement.

• Oversee social media teams, content creators, and designers.

• Ensure consistent positioning and communication across channels.

• Integrate organic social media activities with paid campaigns and business goals.

5. SaaS Growth & Customer Personas

• Develop detailed B2B and B2C buyer personas, including decision-makers, influencers, and end users.

• Understand SaaS customer journeys, acquisition funnels, and subscription models.

• Build acquisition, activation, retention, and reactivation strategies.

• Develop lifecycle marketing, lead nurturing, and conversion optimization initiatives.

• Analyze CAC, LTV, churn, retention, and marketing funnel performance.

• Work closely with product and sales teams to improve lead quality, product adoption, and revenue.

6. Marketing Leadership & Analytics

• Lead and coordinate SEO, performance marketing, content, and social media functions.

• Define measurable KPIs and establish clear reporting dashboards.

• Manage marketing budgets and allocate resources based on ROI.

• Conduct competitor analysis, market research, and growth experiments.

• Present marketing performance, insights, and strategic recommendations to management.

Requirements

• 6+ years of proven experience in digital marketing, with strong exposure to SaaS, technology platforms, or digital products.

• Demonstrated experience developing and executing successful 360° marketing strategies.

• Advanced practical knowledge of SEO, including technical SEO and organic growth.

• Strong hands-on experience with Google Ads, CPC/PPC campaigns, and Meta Ads.

• Proven ability to manage social media strategy and execution.

• Solid understanding of B2B SaaS marketing, customer personas, and lead generation.

• Experience managing significant advertising budgets and optimizing ROI.

• Strong knowledge of GA4, Google Tag Manager, Google Search Console, and marketing analytics.

• Experience managing cross-functional marketing teams.

• Strong analytical, strategic planning, and problem-solving skills.

• Excellent communication, leadership, and project management abilities.

Preferred Qualifications

• Experience scaling multiple SaaS products or digital platforms.

• Familiarity with CRM systems, marketing automation, and lifecycle campaigns.

• Experience with subscription-based business models and product-led growth (PLG).

• Understanding of CRO, landing page optimization, and marketing attribution.

• Experience targeting GCC and international markets.

• Familiarity with AI-powered marketing tools and automation.

Key Performance Indicators (KPIs)

• Qualified leads and customer acquisition growth.

• Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS).

• Organic traffic growth and SEO conversions.

• Paid campaign performance and conversion rates.

• Marketing-generated revenue and pipeline contribution.

• Social media engagement and audience growth.

• SaaS activation, retention, and customer lifetime value (LTV).

• Overall marketing ROI.