مدير وسائل التواصل الاجتماعي

Basic Responsibilities:

The Content & Social Media Manager is responsible for developing, producing, and publishing engaging content that aligns with the brand’s identity and marketing objectives. This role involves overseeing content creation, managing social media strategies, and leading a team to drive brand awareness, engagement, and online presence.

RESPONSIBILITIES & AUTHORITIES:

2.1 Main Tasks:

1. Content Creation & Management:

• Supervise the writing, editing, and proofreading of all brand content.
• Oversee the creation of compelling and engaging multimedia content (videos, graphics, blogs, social media posts).
• Ensure brand consistency in tone, messaging, and aesthetics across all platforms.

1. Social Media Strategy & Execution:

• Develop and implement a cross-platform social media strategy aligned with business goals.
• Plan, manage, and execute content calendars for social media channels.
• Drive audience growth and engagement by producing innovative content tailored for each platform.

1. Team Leadership & Development:

• Lead a team of copywriters, content creators, moderators, digital designers, videographers, and photographers.
• Provide creative direction, feedback, and editorial guidance.
• Foster a collaborative and innovative team culture.

1. Competitor & Market Analysis:

• Conduct market research to track industry trends and competitor activities.
• Provide insights and recommendations based on competitor analysis.

1. Brand Awareness & Growth:

• Build and maintain a strong social media presence to enhance brand visibility.
• Develop campaigns that elevate brand identity and foster community engagement.

1. Data Analytics & Performance Optimization:

• Track key content engagement metrics using web and social media analytics tools.
• Optimize content based on performance data and audience insights.

1. Campaign Development & Execution:

• Conceptualize and develop creative marketing campaigns that drive engagement.
• Coordinate with designers and marketing teams to ensure campaign alignment.

1. Brand Image & Reputation Management:

• Monitor and manage the brand’s digital reputation.
• Ensure timely responses to customer inquiries and comments.

1. Collaboration & Internal Coordination:

• Work closely with marketing, sales, and e-commerce teams to align content strategies.
• Coordinate with external agencies and influencers for content partnerships.

1. Innovation & Trend Monitoring:

• Stay updated on emerging trends, digital innovations, and social media updates.
• Experiment with new content formats, platforms, and engagement strategies.

EDUCATION & EXPERIENCE:

• Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Experience: Minimum +10 years in content creation, social media management, or digital marketing, with at least 2 years in a leadership role.