أخصائي تصدير

• About the role:

• Nahdet Misr Group is one of Egypt's largest educational publishing and content groups, with a growing footprint beyond Egypt. We are expanding into new international markets, and we are hiring an Export Marketing Specialist to own the marketing side of that expansion.

• This is a genuinely end-to-end role. You will research a market, build the entry plan, adapt our positioning and materials for it, run the campaigns, equip our distributors, and report on what actually worked. It will suit someone who has already carried a marketing cycle from brief to results — not someone who has only owned one channel inside a larger team.

• What you will do:

• Market development

• Research and size priority export markets: demand, competitor landscape, pricing norms, curriculum and regulatory requirements, and realistic routes to market.

• Build market-entry marketing plans and supporting business cases for new territories, each with defined KPIs, budget and timeline.

• Identify and profile potential distributors, agents and institutional partners, and support the commercial team through pitch and negotiation with the marketing case.

• End-to-end marketing execution

• Own campaigns from brief to post-campaign analysis: positioning, messaging, channel mix, budget, creative direction, launch and measurement.

• Adapt product positioning, catalogues, sales decks and digital assets to each market's language, curriculum context and cultural expectations.

• Work with design, digital, content and product teams to produce export-ready collateral and localised materials.

• Manage our presence at international book fairs and trade exhibitions end to end: pre-show marketing, stand materials, meeting scheduling and structured follow-up.

• Partner and distributor marketing

• Equip distributors with campaign kits, positioning guidance, pricing narratives and portfolio training.

• Coordinate co-marketing activity and monitor how the Nahdet Misr brand is represented in each market.

• Insight and reporting

• Track performance by market and by channel; report monthly to management with clear recommendations on where to redirect effort and spend.

• Maintain a living market intelligence file covering competitors, pricing movements and distribution shifts across target regions.
  

Requirements

• What you need

• Essential

• 1–3 years in international marketing, export marketing or regional marketing. Hands-on experience with markets outside Egypt is a requirement, not a preference.

• Demonstrated end-to-end ownership of at least one full marketing cycle — research, planning, execution, measurement. Be ready to walk us through it in detail.

• Excellent written and spoken English. You will write market plans, partner proposals and campaign copy in English every day, and represent us to international partners.

• Strong business writing. Clear, structured, concise documents: market reports, business cases, executive summaries and partner correspondence that need no rewriting before they go out.

• Bachelor's degree in Marketing, Business Administration, International Business or a related field.

• Strong analytical skills — comfortable working with market data and budgets, and building an argument from numbers.

• Advanced MS Office, particularly Excel and PowerPoint.

• Willingness and eligibility to travel internationally for trade fairs and market visits.

• Preferred

• Background in publishing, education, FMCG or another export-driven industry.

• Familiarity with Gulf, Levant or African markets.

• A second foreign language — French is particularly valuable for francophone Africa.

• Working knowledge of digital marketing platforms and analytics tools.

• Understanding of export documentation and international trade fundamentals.