مدير التسويق

Reporting to the General Manager, you will be responsible for strengthening Jotun s market position and competitiveness across the assigned portfolio. You will leverage deep customer, shopper and market insights to identify growth opportunities, drive profitable growth and develop impactful marketing initiatives and innovations that address customer needs. You will work closely with Sales and other key functions to execute the segment and category strategies within agreed budgets. The position is based in Casablanca, Morocco.

Responsibilities:

• Initiate and implement campaigns, launches, innovations, or similar based on market analysis, competitor monitoring, and customer insight within assigned areas of responsibility.
• Drive segment, category, brand, product, or solution performance and leverage business potential through projects and processes in cooperation with other functions
• Ensure the necessary marketing vehicles (products, systems, and marketing material) are in place.
• Generate marketing deliverables (insight, business case, key selling arguments, and communication package)
• Drive the Category innovation strategy by identifying consumer insights and preparing Innovation concepts in cooperation with the Innovation Manager.
• Responsible for growing category and brand with support from the region, local sales, technical, supply chain, and customer network to achieve agreed financial results and market share.
• Develop and maintain local assortment and identify market needs, closely coordinate with different functions to increase market shares and profitability.
• Coordinate and assist in devising the strategies, plan, budget, etc., in order to achieve the company s objectives and targets.
• Responsible for new product launches and implementations by working closely with local and regional marketing teams in order to drive the success of new innovations.
• Develop and implement proper pricing and product management strategies by analyzing market information and working closely with the Sales team in order to increase sales and market share in the responsible geographical area.
• Being able to match Jotun's product portfolio to our target markets, identifying the gaps, and deciding on corrective action or products needed, matching these needs with correct innovations.

Desired Candidate Profile

WHAT WE ARE LOOKING FOR AND WHAT WE OFFER

What we look for

• At least 7 years of experience in Marketing, with strong exposure to Retail / Trade Marketing, ideally in Paints, FMCG, Construction or a related industry.
• Proven experience in category, product and brand management, preferably within a retail/distributor environment.
• Strong understanding of customer insights, shopper behaviour, market trends and competitor analysis, with the ability to identify growth opportunities.
• Experience in launching products, developing go-to-market strategies, pricing and in-store marketing initiatives in close collaboration with Sales.
• Commercially driven, analytical and hands-on, with strong stakeholder management and a proven ability to deliver growth, market share and profitability.

What we offer

• Competitive compensation and benefits.
• Continuous learning opportunities and training activities through on-the-job training and our in-house learning.
• Career development opportunities across multiple disciplines and geographies.
• Leaders who focus on engaging and enabling their team, proven by consistently high employee feedback scores.
• A supportive and inclusive company culture where you can be your authentic self.
• A focus on having fun together through team buildings and social activities.