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About PMP
PMP is a growth agency that helps businesses translate commercial goals into clear strategy, distinctive creative work, and measurable marketing performance. Our services may include brand strategy, content, social media, creative campaigns, production, and performance marketing, depending on what each client’s business actually needs.
The Role
We are looking for an experienced Business Development professional with a strong background in marketing agencies and a proven ability to generate new business, develop client relationships, and contribute directly to revenue growth.
This is a target-driven, hands-on role that goes beyond lead generation and booking meetings. You will be responsible for identifying business opportunities, understanding client requirements, developing tailored proposals and quotations, contributing to marketing strategies, and moving opportunities through the sales pipeline toward closing.
The ideal candidate understands how marketing agencies operate, can communicate the value of different marketing services, and knows how to turn client needs into commercially viable opportunities.
Key Responsibilities
* Business Development & Client Acquisition: Identify and approach potential clients, decision-makers, and businesses that align with PMP’s target market and services.
* Target-Driven Sales: Work toward agreed monthly and quarterly targets related to new business acquisition, qualified opportunities, proposals, and revenue generation.
* Market Research & Lead Generation: Research industries, target companies, competitors, and market opportunities to build and maintain a strong pipeline of potential clients.
* Client Meetings & Needs Assessment: Lead initial discussions with prospective clients to understand their business objectives, marketing challenges, expectations, budgets, and timelines.
* Marketing Strategies & Recommendations: Develop and contribute to tailored marketing strategies, service recommendations, and campaign approaches based on each client’s objectives and business needs.
* Quotations & Commercial Proposals: Prepare and present professional quotations, commercial proposals, and service packages, ensuring the proposed scope of work aligns with client requirements, agency capabilities, and profitability targets.
* Sales Pipeline Management: Manage opportunities from initial outreach and qualification through meetings, proposals, negotiations, follow-ups, and closing.
* Negotiation & Closing: Handle commercial discussions, address client objections, negotiate within approved commercial boundaries, and work toward securing new accounts and signed agreements.
* Client Relationship Management: Build long-term relationships with prospects and clients to support repeat business, account growth, and future opportunities.
* Internal Coordination: Collaborate with strategy, accounts, creative, performance marketing, and management teams to develop relevant proposals and ensure a smooth transition from sales to execution.
* CRM & Reporting: Maintain accurate records of leads, meetings, proposals, pipeline stages, expected deal values, and follow-up actions. Provide regular reports on performance, conversions, revenue forecasts, and progress against targets.
* Market Feedback: Share insights on client needs, pricing expectations, competitors, and industry trends to help improve PMP’s positioning, service offerings, and sales approach.
How Performance Will Be Measured
Performance will be assessed against clear, agreed targets, including:
* Monthly and quarterly sales targets and revenue contribution
* Number and value of qualified business opportunities
* Proposals and quotations submitted and converted into clients
* New accounts acquired and deals successfully closed
* Conversion rates across the sales pipeline
* Quality and commercial viability of proposed strategies and service packages
* Follow-up discipline, CRM accuracy, and sales forecasting
* Contribution to client retention, account growth, and repeat business
Required Experience & Skills
* 3–4+ years of hands-on experience in Business Development, Sales, or Client Acquisition within marketing agencies. Experience in agencies offering integrated marketing, branding, creative, social media, production, or performance marketing services is strongly preferred.
* Proven experience working toward sales targets, with a clear understanding of pipeline management, conversion rates, revenue goals, and closing new business.
* Practical experience preparing quotations, commercial proposals, pricing structures, and scopes of work for marketing services.
* Ability to understand client business objectives and translate them into relevant marketing recommendations, strategies, and service solutions.
* Strong understanding of how marketing agencies operate, including their services, delivery processes, client expectations, and commercial considerations.
* Experience leading client meetings, presenting proposals, handling objections, negotiating, and closing deals.
* Excellent communication and presentation skills in both Arabic and English.
* Strong research, organization, follow-up, and time-management skills.
* Comfortable using CRM systems, spreadsheets, LinkedIn, email, and other business development tools.
* A proactive, commercially minded, and target-oriented approach, with the ability to work independently and take ownership of results.
Preferred Qualifications
* An established network of business owners, founders, marketing directors, or other key decision-makers.
* Experience developing tailored proposals and strategies for clients across different industries.
* A track record of winning agency accounts and contributing directly to business growth.
* Experience working with both Egyptian and GCC markets.
Compensation & Growth
Competitive fixed salary plus performance-based commission, with clear performance expectations and opportunities to grow into senior business development, partnerships, or commercial leadership roles.
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