رئيس التسويق

1. Basic Responsibilities:

The Marketing Director is responsible for developing and executing strategic marketing plans that drive brand growth, market share, and revenue. This role involves leading the marketing team, overseeing brand positioning, digital marketing, customer engagement, and promotional strategies, while ensuring alignment with business objectives. The Marketing Director collaborates with cross-functional teams to enhance brand visibility and achieve commercial targets.

2. RESPONSIBILITIES & AUTHORITIES:

2.1 Main Tasks:

1. Marketing Strategy & Brand Positioning:

• Develop and implement comprehensive marketing strategies to enhance brand equity and market penetration.
• Ensure consistent brand messaging and visual identity across all channels.

1. Team Leadership & Department Management:

• Lead and mentor a high-performing marketing team, including digital marketing, content creation, media buying, and social media teams.
• Set clear objectives, performance metrics, and growth plans for marketing staff.

1. Market Research & Competitive Analysis:

• Conduct market research to identify trends, customer insights, and competitive positioning.
• Utilize data-driven decision-making to refine marketing strategies.

1. Campaign Development & Execution:

• Oversee the planning and execution of multi-channel marketing campaigns, including digital, traditional, and influencer marketing.
• Ensure all campaigns align with sales objectives and brand positioning.

1. Digital & Performance Marketing:

• Drive digital transformation initiatives, including social media, SEO, PPC, and e-commerce marketing.
• Leverage analytics tools to track campaign performance, ROI, and customer engagement metrics.

1. Budget Management & ROI Optimization:

• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Optimize cost per acquisition (CPA) and return on investment (ROI) through data-driven marketing.

1. Customer Engagement & Loyalty Programs:

• Design and implement customer retention and loyalty programs to enhance brand advocacy.
• Work closely with sales and retail teams to drive customer-centric marketing efforts.

1. Public Relations & Corporate Communications:

• Manage external communication strategies, including press releases, media relations, and brand PR initiatives.
• Ensure brand reputation is maintained through crisis management strategies.

1. Product & Pricing Strategy Alignment:

• Collaborate with sales, product development, and commercial teams to align marketing efforts with business goals.
• Oversee pricing strategies, promotions, and go-to-market initiatives.

1. Strategic Partnerships & Sponsorships:

• Identify and establish strategic partnerships, sponsorships, and collaborations to enhance brand exposure.
• Develop co-marketing initiatives with key industry players.