مدير نمو العملاء (CRM)

Job Title: Customer Growth Manager (CRM, CVM & Consumer Insights)

Department : Marketing

Location: Maadi ,Cairo, Egypt

Type: Full-time -on-site

Company: Axon HealthTech

About Us

Axon HealthTech is a fast-growing digital health company revolutionizing how individuals and corporates access affordable, quality healthcare across the MENA region. Through our platforms Axon TPA and Axon Plus we offer integrated health benefits, medical discount programs, and AI-powered claims management. We are looking for a highly analytical and creative Growth Hacker to drive rapid user and revenue growth across digital and offline channels.

Job Summary

The Customer Growth Manager will be responsible for leading strategies to drive customer growth, engagement, and retention through CRM, CVM, and customer behavior analysis, translating data and insights into effective campaigns and growth opportunities, while collaborating closely with Marketing, Product, and Data teams.

What You'll Do

• Own and evolve Axon's CRM and CVM strategy, designing lifecycle programs that maximize customer engagement, retention, and lifetime value
• Plan, execute, and optimize multi-channel campaigns (push, SMS, email, in-app) across the customer journey — from onboarding to win-back
• Map, monitor, and continuously improve the customer funnel, identifying drop-off points and building targeted interventions to boost conversion at each stage
• Segment the customer base using behavioral, transactional, and demographic data to build targeted, personalized campaigns
• Translate consumer insights and data analysis into actionable recommendations that shape CRM strategy and broader business decisions
• Partner with Data/Analytics teams to define KPIs, build dashboards, and track campaign and funnel performance
• Run A/B tests and experiments to continuously refine messaging, offers, timing, and channel mix
• Collaborate closely with Product and Risk teams to align CRM initiatives with credit policies, product launches, and customer experience goals
• Present performance insights and growth recommendations to senior stakeholders

Requirements

• 3–6 years of experience in CRM, CVM, growth marketing, or lifecycle marketing — fintech, e-commerce, or BNPL experience is a strong plus
• Proven experience managing customer funnels and lifecycle campaigns end-to-end
• Strong analytical skills with the ability to turn data into clear, actionable insights
• Hands-on experience with CRM/marketing automation tools (e.g., CleverTap, Braze, MoEngage, or similar)
• Comfort working with SQL or data analytics tools is a plus
• Excellent stakeholder management and cross-functional collaboration skills
• A growth mindset — comfortable testing, iterating, and optimizing in a fast-paced environment
• Fluent in English and Arabic

What We Offer

• Competitive salary and performance bonuses.

• Opportunity to work in a fast-growing healthtech company shaping the future of healthcare access.

• Strong leadership exposure and the opportunity to build the finance function from the ground up.

• Dynamic, supportive team culture.

• Health and social insurance.