رئيس الأعمال - الأجهزة المنزلية الفاخرة والمنتجات الاستهلاكية

About the Role:

We are seeking an experienced and commercially driven Head of Business – Egypt to lead the establishment, launch and growth of an international premium home appliances and consumer products business in the Egyptian market.

This is a senior, hands-on leadership role with full responsibility for developing the business strategy, driving market entry, managing the P&L, building sales and distribution channels, and delivering sustainable revenue and profitability.

The successful candidate will act as the Country Business Leader, combining strategic thinking with strong operational execution, entrepreneurial drive and the ability to build a business from the ground up.

Key Responsibilities:

1. Country Leadership & Business Management

• Take full ownership of the business operations and commercial performance in Egypt.
• Develop and execute the country business strategy in alignment with regional objectives.
• Lead the market entry, business launch and expansion plans.
• Establish the local operating model, commercial structure and business processes.
• Identify market opportunities, competitive positioning and growth potential.

2. P&L and Financial Management

• Take full ownership of the country P&L, revenue, margins, operating costs and profitability.
• Develop annual budgets, business forecasts and financial plans.
• Monitor financial performance against targets and implement corrective actions.
• Drive sustainable growth while maintaining strong cost and margin discipline.
• Manage pricing strategies, product profitability and commercial investments.

3. Sales & Commercial Leadership

• Develop and execute the overall sales and commercial strategy.
• Drive revenue growth across retail, wholesale, key accounts, distributors and e-commerce channels.
• Establish and manage strategic relationships with major retailers, distributors and commercial partners.
• Negotiate commercial agreements, pricing structures and trade terms.
• Drive sales performance, market share and product penetration.
• Lead sales planning, forecasting and performance management.

4. Go-to-Market & Market Development

• Lead the end-to-end go-to-market strategy for the Egyptian market.
• Develop distribution strategies, channel coverage and route-to-market models.
• Identify and establish partnerships with key retailers, distributors and strategic accounts.
• Drive product launches, market positioning, pricing and promotional strategies.
• Conduct market intelligence, competitor analysis and consumer insights.
• Build brand presence and accelerate market penetration.

5. Business Development & Strategic Partnerships

• Identify new business opportunities and revenue streams.
• Develop strategic partnerships to expand market reach.
• Explore new channels, territories and commercial opportunities.
• Lead negotiations with key business partners and stakeholders.
• Build a strong network across the Egyptian consumer goods and retail sectors.

6. Operations & Cross-functional Management

• Oversee the commercial and operational activities required to establish and grow the business.
• Work closely with regional teams covering supply chain, finance, marketing, logistics and after-sales service.
• Ensure product availability, inventory efficiency and effective demand planning.
• Establish strong after-sales service capabilities and customer experience standards.
• Ensure compliance with local regulatory, importation and business requirements.

7. Team Building & Leadership

• Build, develop and lead the local business team.
• Recruit and develop key commercial and operational talent.
• Establish clear KPIs, performance targets and accountability.
• Create a high-performance, entrepreneurial and results-driven culture.

Candidate Profile & Requirements:

• Bachelor's degree in Business Administration, Marketing, Finance or a related discipline; MBA is an advantage.
• 12–18+ years of progressive commercial and business leadership experience.
• Previous experience as a Country Manager, General Manager, Business Director, Commercial Director or Head of Business.
• Strong experience within home appliances, consumer electronics, consumer durables or premium consumer products.
• Proven experience managing a country business or major commercial operation.
• Demonstrated full P&L ownership, including budgeting, forecasting, revenue, margins and profitability.
• Strong track record in go-to-market strategy, market entry and business expansion.
• Extensive experience managing distributors, modern trade, key accounts, retail and e-commerce channels.
• Proven ability to negotiate strategic commercial partnerships and drive business development.
• Experience launching international brands or introducing new product categories into the Egyptian market is highly desirable.
• Strong leadership, negotiation, analytical and decision-making capabilities.
• Hands-on, entrepreneurial and commercially aggressive, with the ability to operate strategically while remaining close to day-to-day execution.

Key Success Factors:

The successful candidate will be expected to:

• Establish and successfully launch the business in Egypt.
• Build a sustainable commercial and distribution network.
• Deliver agreed revenue, gross margin and profitability targets.
• Develop strong relationships with major retailers and strategic partners.
• Build a capable local team and operating structure.
• Establish the business as a leading player in its target product categories.